Brand Tone

Whimsical, Romantic, Artistic, Intimate, Sophisticated yet Approachable

Brand Values

• •Artistry & Craftsmanship
• •Originality & Uniqueness
• •Emotional Connection & Storytelling
• •Joy & Whimsy
• •Ethical Considerations (suggested by Gemfields collaboration)
• •Giving Back (suggested by charitable donations)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (whimsical, romantic, artistic, intimate), key descriptive words (e.g., "dream," "whisper," "sculpted," "joy," "surreal," "heartfelt"), and words to avoid (e.g., "mass-market," "ordinary," "basic").
• •Embrace Storytelling: Frame product descriptions, social media posts, and even email campaigns around the inspirations, emotions, and the artistic process behind the jewelry. Connect with the "deeply poetic realm of the heart."
• •Use Evocative and Sensory Language: Employ words that appeal to the imagination and emotions, reflecting the "romantic surrealist themes" and "playful forms." Think "gleaming," "whispering," "dancing," "enchanting."
• •Highlight Handcraftsmanship and Uniqueness: Consistently remind the audience that each piece is "handmade, piece by piece, never mass-produced," ensuring "utmost attention to quality and detail." This reinforces the value of artistry.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the visual aesthetic of the jewelry. If the pieces are whimsical and artistic, the language should mirror this rather than being overly formal or purely functional. The goal is to create "delightfully unique and enduring pieces of wearable little joys."

Social Perception

Artistic and Unique, High Quality & Handcrafted, Emotionally Resonant, Desirable & Collectible, Joyful and Uplifting

Copy Examples

• •Unlock a dream. Our latest collection, 'Celestial Whispers,' captures the magic of starlit nights and secret wishes, each piece handcrafted to tell a story as unique as yours.
• •Not just a heart, but a tiny universe of feeling. Wear a little piece of poetic charm, lovingly sculpted to remind you of the whimsy in everyday moments.
• •From sparks of imagination to polished gold and gleaming gems – a little glimpse into the journey of our handcrafted treasures. Each curve, each detail, infused with a touch of surreal romance, just for you.
• •Ready for a little enchantment? ✨ Discover Rachel Quinn's world of wearable daydreams.
• •These aren't just earrings; they're conversation starters, tiny sculptures that dance with light and shadow, whispering tales of playful surrealism. Handcrafted with passion in our Los Angeles studio.