Tono de Marca

Inspirational, Authentic, Passionate, Earth-Conscious

Valores de Marca

• •Love for the Wild
• •Artistic Integrity & Craftsmanship
• •Sustainability & Ethical Production
• •Inspiration & Authenticity

Mejores Prácticas

• •Lead with Story and Emotion: Don't just describe a product; tell the story behind it. Connect the design to a specific place, feeling, or memory. Use evocative language that taps into the sense of wonder, adventure, and peace that nature provides.
• •Weave in 'The Why': Consistently integrate the brand's core values. In every product description or social post, find a way to mention that the item is 'eco-friendly', 'ethically made', 'supports small business', or 'inspires you to live authentically'. This reinforces the brand's mission beyond just commerce.
• •Use Sensory Language: Describe the 'feel' of the fabric, the 'vibrancy' of the colors, and the 'awe' of the landscape. Use words that transport the reader to a mountain trail or a cozy cabin. This creates a more immersive and desirable experience.
• •Speak to the 'Adventurous Soul': Address the customer directly as a fellow adventurer, creator, and nature lover. Use inclusive, community-building language like 'we', 'our', and 'fellow dreamers' to foster a sense of belonging.
• •Maintain the Artist's Personal Voice: The brand's strength is its authenticity, which comes directly from Rachel Pohl's personal voice. Copy should always sound like it could have been written by her—passionate, a little vulnerable, and deeply in love with the world. This ensures the brand never feels corporate or disconnected from its artistic roots.

Percepción Social

The public perception of Rachel Pohl Art is overwhelmingly positive, centered around three key areas: Artistic Talent and Unique Style, Authentic Connection, and Alignment of Values. Customers consistently praise the beauty, color, and detail in her artwork, finding her style captivating and a 'heightened form of reality'. Her vulnerability and honest storytelling foster a strong personal connection and a loyal community. The brand is highly regarded for its commitment to sustainability and ethical practices, appealing to conscious consumers who support a brand prioritizing the planet and fair labor.

Ejemplos de Copy

• •Wear the wild. Our new Tetons // CAMP Tee isn't just a shirt; it's a feeling. It’s that first ray of alpenglow on the peaks, the scent of pine in the air, and the promise of adventure in your heart. Ethically made from ultra-soft, eco-friendly fabric, it’s crafted for a life lived outdoors or for dreaming of your next escape. What mountain is calling your name? #RachelPohlArt #WearTheWild #MadeWithThePlanetInMind
• •Wrap yourself in the majesty of the mountains. This isn't just a sweatshirt; it's a cozy refuge inspired by the hushed stillness of a forest in Grand Teton National Park. Made from a premium, sustainable fleece blend, its warmth is perfect for crisp mornings by the campfire or quiet evenings creating at home. The vibrant, durable print captures that feeling of awe that only nature can provide, reminding you to seek beauty in every moment. Live true to yourself, live inspired.
• •For Your Wild Heart: New Art & Adventure Gear Inside
• •Art for the Adventurous Soul. Ethical gear inspired by the wild places we love.
• •Your adventure uniform just got an upgrade. Rachel Pohl Art creates nature-inspired apparel and accessories for those who hear the call of the mountains. Our products are ethically made and designed to bring you closer to the wild. Shop our new collection and carry a piece of the wilderness with you. [Shop Now] button