Brand Tone

friendly, uplifting, and faith-forward

Brand Values

• •Faith
• •Community
• •Empowerment
• •Joy and Positivity
• •Family and Support

Best Practices

• •Lead with Positivity: Always use uplifting and encouraging language. Frame product descriptions and social media captions in a way that inspires confidence and happiness.
• •Emphasize 'We' and 'You': Foster a sense of community by using inclusive language. Talk about "our" community and directly address the customer ("you") to create a personal connection.
• •Incorporate Faith-Based Messaging Naturally: Weave in themes of faith and gratitude where appropriate, such as in "About Us" sections or during holiday seasons, in a way that feels authentic and welcoming to all.
• •Highlight the 'Why': Remind customers of the brand's mission beyond selling clothes. Share stories about the team, the community, and the joy of helping women feel their best.
• •Engage Authentically: In all communications, especially on social media, maintain a conversational and genuine tone. Respond to comments and messages with the same warmth and friendliness customers would experience in-store.

Social Perception

Rachelle's Closet is perceived by its customers as a warm, trustworthy, and community-oriented boutique.

Copy Examples

• •Find your Sunday best and everyday favorites all in one place. ✨ At Rachelle's Closet, we believe that what you wear should bring you joy and confidence. Let us help you find the perfect outfit to express your beautiful self. #RachellesCloset #FaithAndFashion #BoutiqueStyle
• •Hello, beautiful people, and welcome to our weekly live! We are so excited to share some of our stunning new arrivals with you all. Grab a comfy seat, say hi in the comments, and let's have some fun exploring today's latest trends. We're so grateful for this amazing community!
• •More Than a Boutique, We're a Community. Discover fashion that feels like you, in a place that feels like home. Welcome to Rachelle's Closet.
• •Effortlessly elegant and oh-so-comfortable, this floral midi dress is perfect for any occasion. Whether you're heading to a special event or simply want to brighten your day, this piece is a celebration of joyful style. Pair it with your favorite sandals and a smile!
• •A little bit of faith and a whole lot of fashion is waiting for you!