Brand Tone

approachable, empowering, and authentic

Brand Values

• •Artistic Integrity
• •Resilience and Strength
• •Connection and Community
• •Passion and Versatility
• •Family

Best Practices

• •Continue to share the real, unfiltered moments of your life and career. This authenticity is a cornerstone of your brand and fosters a deep connection with your audience.
• •Frame your experiences, both positive and challenging, as stories of growth and empowerment. This will continue to inspire and resonate with your followers.
• •Continue to actively respond to comments and messages from your fans. Q&A sessions, polls, and asking for their opinions are great ways to nurture your community.
• •Continue to share content that highlights your diverse talents, from your powerful vocals and songwriting to your passion for dance and different musical genres.
• •Your identity as both a mother and an artist is a unique and compelling part of your brand. Continue to share both aspects of your life to present a holistic and relatable image.

Social Perception

Her fans see her as a talented and powerful vocalist and songwriter. They appreciate the emotional depth of her music and her ability to connect with them on a personal level. She is viewed as hardworking and dedicated to her career, a perception reinforced by her hands-on approach to her projects and her consistent output of new music. Her audience finds her relatable and inspiring. Her willingness to share her vulnerabilities and her journey as a single mother resonates with many, creating a loyal and supportive community. Professionally, she is respected for her vocal abilities and her work as a vocal producer, with collaborators praising her work ethic and talent.

Copy Examples

• •Pouring my heart and soul into every note. My new single, '[Song Title],' is out now. This one is for anyone who's ever had to find their own strength. Link in bio to listen and let me know what you think. Your support means the world. ❤️ #NewMusic #Empowerment #SingerSongwriter
• •They say you can't have it all... but they never met a mom with a dream. 😉 #WorkingMom #MusicLife #IndieArtist #NewSingle
• •Thinking back on the journey to creating '[Album/Song Name].' There were so many ups and downs, but your messages of support kept me going. What's one song of mine that has a special meaning to you? I'd love to hear your stories in the comments below! 👇 #FanLove #MusicCommunity #Throwback
• •From Loch Lomond to the studio, my music is a reflection of my journey. It's about finding strength in vulnerability, celebrating the highs, and learning from the lows. It's for the dreamers, the fighters, and everyone in between. Thank you for being a part of the story.
• •Just wrapped up a late-night writing session. There's something so magical about bringing a new song to life. Can't wait to share this one with you all! ✨ #Songwriting #NewMusicComingSoon #CreativeProcess