Brand Tone

evocative, authentic, and meaningful

Brand Values

• •Creating jewellery that is more than adornment, acting as a form of self-expression and a connection to history, nature, and universal narratives.
• •Emphasis on traditional craftsmanship combined with modern technology, using high-quality materials, including ethically sourced and recycled metals.
• •Commitment to using recycled metals (certified recycled silver and gold), ethical sourcing, and responsible production methods, including small-batch production and made-to-order options to avoid waste.
• •Fostering a connection between the wearer, the piece, and broader cultural or natural themes. Jewellery is seen as a way to weave together stories of mother earth, cultural symbols, designers, makers, and wearers.
• •Designing unconventional jewellery that allows wearers to express their unique identity and journey.
• •A belief in cherishing items, passing them on, and creating layers of meaning over time, contrasting with fast fashion.

Best Practices

• •Always look for the narrative. Whether it's the inspiration behind a design, the symbolism of a motif, or the journey of the wearer, weave stories into all communications.
• •Choose words that conjure imagery, emotion, and a sense of history or mysticism, without being overly academic.
• •Regularly reference core values such as craftsmanship, sustainability, meaning, and ethical sourcing in product descriptions, social media, and brand narratives.
• •While sophisticated, the tone should also feel human and approachable. Share insights into Rachel's design process or the artisans' work to build a personal connection with the audience.
• •The brand's visual aesthetic (often mystical, natural, and slightly bohemian) should be mirrored in the copywriting. The language should complement the imagery to create a cohesive and immersive brand experience across all platforms.

Social Perception

unique, meaningful, and high-quality jewellery

Copy Examples

• •Unearth the echoes of ancient tales. Our new [Collection Name] collection draws inspiration from [Specific Symbol/Myth], each piece handcrafted to be a potent reminder of your own unfolding story.
• •More than adornment, it's a narrative. At Rachel Entwistle, we craft unconventional jewellery that weaves together myth, nature, and history.
• •Embrace the eternal cycle with our Ouroboros Serpent Ring. A powerful symbol of infinity, rebirth, and the interconnectedness of all things
• •Dear [Customer Name], At Rachel Entwistle, we believe jewellery should be as unique as your journey. Our pieces are born from a fascination with ancient symbols and the timeless stories they tell.
• •Rachel Entwistle jewellery is where ancient symbolism meets contemporary self-expression. We create meaningful talismans for modern lives, each piece consciously crafted to honor both the earth and the wearer's individual story.