Brand Tone

Authentic, Whimsical, Resilient, personal, self-deprecatingly humorous, and transparent.

Brand Values

• •Joy and Healing Through Art
• •Authenticity and Vulnerability
• •Community and Connection
• •Canadian Prairie Identity
• •Creativity and Evolution

Best Practices

• •Always use a genuine and personal voice, sharing the "why" behind creations through stories, inspiration, or personal journeys. This transparency is core to the brand.
• •Embrace self-deprecating humor and acknowledge imperfections or works-in-progress to make the brand relatable and human.
• •Frame every product within the brand's core values, elevating items beyond their physical form by connecting them to concepts like joy or resilience.
• •Continuously weave the Canadian Prairie identity into the narrative, mentioning local inspirations to strengthen community connection.
• •Speak directly to the customer using "you" and "I" to foster a one-on-one conversation, and express gratitude frequently to build strong customer relationships.

Social Perception

The public perception is overwhelmingly positive, with customers praising product quality, the artist's talent, personal touch, excellent customer service, and the brand's authenticity. It's seen as a top shop for gifts, with a strong connection between the audience and the artist's story.

Copy Examples

• •From my heart, to your home. ✨ This little guy was dreamed up during a quiet moment, as a reminder that even on grey days, we can find our own color. Each piece is a little bit of my journey, and I hope it brings a little bit of joy to yours. Find the new "Brave Bear" print on the site now! #WhimsicalArt #ArtForHealing #RachaelFriesenStudios #MadeInManitoba
• •Wrap yourself in art that feels like home. This isn't just a hoodie; it's a canvas for prairie skies and resilient spirits. Made with comfy, high-quality fabric and featuring one of my favorite drippy paintings, it's perfect for those who carry the strength of the prairies in their heart. Wearable, washable, wonderful.
• •Hey Manitoba & Saskatchewan! Rachael Friesen Studios is all about creating beautiful, functional art inspired by the home we love. From vibrant apparel to unique gifts, find a piece of local art that tells a story. Shop online or find me at the next local market! Your support means the world. #ShopLocalMB #SaskMade #PrairieProud
• •A little story (and a new collection) for you...
• •WHEN ART AND CHAOS COLLIDE. Inspired by emotion, nature, and the beauty of healing. Welcome to my studio—I'm so glad you're here.