Brand Tone

Authoritative, Expert, Passionate, Enthusiastic, Aspirational, Performance-Driven, Community-Oriented, Confident, Bold

Brand Values

• •Performance & Quality
• •Innovation & Engineering Excellence
• •Durability & Strength
• •Authenticity (Race-Proven)
• •Customer Focus/Community
• •Style & Design

Best Practices

• •Emphasize "Lighter. Stronger. Faster.": This core tagline should be a recurring theme, subtly or overtly woven into messaging to reinforce key performance benefits.
• •Show, Don't Just Tell, Performance: Use vivid action words and imagery (in text and visuals) that evoke the thrill of off-roading and racing. Speak to the capability the wheels enable.
• •Maintain an Expert Yet Accessible Voice: While highlighting technical superiority and engineering, explain benefits in a way that resonates with both hardcore enthusiasts and those newer to off-roading. Avoid overly alienating jargon where possible or explain it concisely.
• •Foster Community and Authenticity: Regularly feature user-generated content (#MethodEquipped), share stories from sponsored athletes and race teams, and engage genuinely with comments and questions to reinforce the brand's passion and connection to the off-road world.
• •Be Confident and Aspirational: The copy should reflect the brand's leadership and the high-performance nature of the products. Inspire customers by showcasing what's possible with Method Race Wheels.

Social Perception

Highly Respected, Reputable, Reliable, Tough, Aesthetically Pleasing, Good Value, Associated with Serious Off-Roading & Performance

Copy Examples

• •Headline: Conquer New Ground. Lighter. Stronger. Faster. Body: Engineered with race-proven DNA, Method Race Wheels are built to dominate any terrain. Our patented Bead Grip® technology ensures your tires stay seated even at low pressures, giving you the confidence to push further. What limits will you break? #MethodRaceWheels #LighterStrongerFaster #OffroadDomination
• •Headline: From Baja to Your Backyard. Body: The same engineering excellence that crosses the finish line at the world's toughest races is built into every wheel we offer. Equip your rig with Method Race Wheels and experience the pinnacle of off-road performance and style. Show us where Method takes you! #MethodEquipped #RaceProven #AdventureReady
• •Headline: Unleash Your Vehicle’s True Potential. Body: Don't let stock wheels hold you back. Method Race Wheels are meticulously designed and rigorously tested to deliver unparalleled strength, reduced weight, and aggressive styling. Elevate your ride. Feel the difference.
• •Headline: Built For The Bold. Designed For Distinction. Body: Method Race Wheels aren't just about extreme capability; they're about making a statement. With cutting-edge designs and a relentless commitment to quality, get ready to turn heads on the trail and the street. Explore the collection.
• •Headline: The Science of Speed. The Art of Off-Road. Body: At Method, we live by "Lighter. Stronger. Faster." Our in-house engineering team uses data from elite racers to create wheels that offer superior performance, from enhanced handling to optimal weight distribution. It's not just a wheel, it's a Method.