Brand Tone

Technical, Passionate, and Authoritative.

Brand Values

• •Performance and Quality
• •Passion for Motorsport
• •Expertise and Trust
• •Community and Presence

Best Practices

• •Speak from Experience: Always write from the perspective of a knowledgeable and active motorsport participant. Use the language of the track and the workshop. Avoid generic marketing jargon.
• •Focus on Benefits, Backed by Features: Lead with the performance benefit (e.g., "faster lap times," "unmatched grip"), but always back it up with the technical feature or reason (e.g., "lightweight forged construction," "unique tread compound").
• •Use High-Quality, Authentic Visuals: Your photos and videos should be as high-performance as your products. Showcase real cars, real track action, and detailed product shots. Avoid generic stock photography.
• •Be an Authoritative Resource: In blog posts or technical articles, don't just sell. Explain the "why." Create content that educates your audience on topics like tire pressure, fuel choices, or brake fluid, positioning the brand as a trusted expert.
• •Engage with the Community Authentically: When responding to comments or questions on social media, be direct, helpful, and technical. Answer questions with confidence and share in the excitement of your customers' projects and race results.

Social Perception

Race Support is perceived as a specialized, serious, and credible supplier for the motorsport community in Norway. Customers see them as a source for high-end, performance-oriented products that are essential for competitive racing. The association with events and positive testimonials builds a reputation of reliability and expertise. They are viewed as an integral part of the local racing scene.

Copy Examples

• •Stop later. Brake harder. Shave seconds. Our new shipment of Brembo GT systems has arrived. Engineered for maximum thermal capacity and durability under the most demanding track conditions. Don't just upgrade your car, upgrade your lap time. Available now. #RaceSupport #Brembo #PerformanceBraking #Motorsport
• •The heart of your engine deserves the best. ETS Racing Fuels are engineered for consistent power, clean combustion, and ultimate reliability. More than just fuel, it's a competitive advantage. Find the right formula for your machine. #ETSRacingFuels #RaceProven #Power
• •We're not just at the finish line; we're in the pits with you. Race Support is run by racers, for racers. We supply the parts that we trust in our own cars, from high-octane fuel to FIA-spec safety gear. Your performance is our passion. Let's build a faster car together.
• •The season is here. Is your car ready? From fresh slicks that grip to safety harnesses that protect, we've got what you need to pass tech and hit the podium. Check out our pre-season checklist and get the essential gear delivered to your door. #TrackReady #RacePrep
• •'Gained 26hp and used 9% less fuel. The car is completely different.' - Odd-Helge Helstad. Results don't lie. Our products deliver real-world performance. What will your story be? #CustomerSuccess #Tuned