Brand Tone

Passionate & Enthusiastic, Premium & Quality-Focused, Appreciative & Fan-Centric, Modern & Visually Driven

Brand Values

• •Passion for Motorsport & Art
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Celebration of F1 Heritage & Excitement
• •Aesthetic Appeal & Design

Best Practices

• •Speak the Language of F1 Fans: Use terminology, references, and a level of enthusiasm that resonates with motorsport enthusiasts. Show you understand their passion.
• •Emphasize Quality and Artistry: Consistently highlight the premium nature of the materials, the design detail, and the artistic value of the prints in product descriptions and promotional content.
• •Maintain Visual & Verbal Synergy: Ensure the tone of the copy aligns with the clean, modern, and dynamic visual presentation of the products on the website and social media.
• •Foster a Sense of Community: Address customers and followers as fellow fans. Encourage engagement by asking questions related to F1 and their favorite moments or drivers.
• •Be Consistently Passionate: Whether it's a product description, a social media update, or customer service interaction, let the genuine enthusiasm for F1 and art shine through. Avoid generic or overly corporate language.

Social Perception

Niche Specialist, Provider of Unique Decor, Authentic & Enthusiast-Driven, Visually Appealing

Copy Examples

• •Instagram Post (Showcasing a new track poster): Feel the rush of every chicane and the history of every straight. Our new [Track Name] Grand Prix circuit poster is here to bring the heart of Formula 1 right to your walls. Meticulously designed for the true aficionado. Shop the art of speed. #F1Art #Formula1 #TrackDay #WallArt #AfficheExpert
• •Facebook Ad (Targeting F1 fans): Fuel your passion for Formula 1! 🏎️💨 Affiche Expert brings you stunning, premium posters that celebrate the legends, the speed, and the artistry of F1. Transform your space with iconic moments. Discover your next masterpiece today! #FormulaOne #F1Decor #MotorsportArt #GiftForF1Fan
• •Product Description Snippet (For a driver poster): Capture the essence of a champion. This [Driver Name] art print embodies the skill, determination, and charisma that defines an F1 legend. Printed on high-quality canvas, it's a timeless tribute for any dedicated fan. Elevate your collection with Affiche Expert.
• •Email Subject Line (For a new collection launch): 🏁 New Arrivals: Iconic F1 Moments, Reimagined as Art!
• •TikTok Video Caption (Short, engaging clip of a poster): That feeling when the race day vibe is PERMANENT. 😉 Bring the F1 thrill home! 🖼️ #F1 #Formula1 #PosterArt #HomeDecor #AfficheExpert #[DriverOrTeamHashtag]