Brand Tone

approachable, expert, and subtly humorous

Brand Values

• •Passion for the Hobby
• •Quality and Innovation
• •Community Focus
• •Authenticity

Best Practices

• •Write for Your Tribe: Always address the copy to experienced model builders. Use hobby-specific terminology confidently (e.g., "servos," "airfoil," "kit-bashing") without over-explaining. This validates their expertise and builds rapport.
• •Lead with Passion, Support with Expertise: Start with the excitement of the hobbythe thrill of the build or the beauty of the flight. Then, follow up with the technical details and quality points that an expert audience values.
• •Inject Personality with Humor: Don't be afraid to use the subtle, dry wit seen on the "About Us" and "Disclaimer" pages. This differentiates the brand from more sterile corporate competitors and reinforces its authentic, hobbyist-run identity.
• •Be Direct and Honest: Avoid marketing fluff. Be clear about what a product is and who it's for. For example, explicitly stating "this is not a beginner's kit" builds trust and ensures customer satisfaction by managing expectations.
• •Tell the Story: Weave the brand's origin and values into the copy where appropriate. Reminding customers that the products are designed and used by fellow flyers reinforces the "by us, for us" ethos that is central to the brand's appeal.

Social Perception

trusted, reliable, and expert source

Copy Examples

• •Tired of glues that give up before your plane does? Our new Foam-Tac formula creates a bond so strong, you'll be swapping out servos long before you're fixing seams. Built for the build, tough for the less-than-perfect landing. (We've all been there.)
• •The P-38 Lightning. So nice, they built it twice. Our new foamie kit captures the iconic lines of this WWII legend. Itnot an 'Almost-Ready-to-Fly'this is a true builder's kit for those who know the difference. Ready for a rewarding build? The challenge is half the fun.
• •At Rabid Models, we're not just selling parts; we're fueling an obsession. From hard-to-find adhesives to our unique foamie kits, everything we offer is tested at our 'secret' grass runway. Because a hobby isn't a hobby until it's a borderline mental illness. (Our lawyers said to say we're kidding. As far as you know.)
• •Why settle for 'close enough'? Get the scale details your build deserves with our new line of 3D-printed spinners, struts, and wheels. Designed in partnership with fellow modeling fanatics, because nobody understands your project's needs like someone who has spent way too much time in their own workshop.
• •Welcome to Rabid Models: For the Serious Builder. We make the planes that make you a better pilot and the glues that hold it all together when gravity wins. Dive in and find your next project.