Brand Tone

Artisanal, Ethereal, and Confident

Brand Values

• •Craftsmanship & Tradition
• •Authenticity & Individuality
• •Effortless Elegance & Timelessness
• •Global Inspiration & Adventurous Spirit

Best Practices

• •Lead with the "Handmade" Story: Always prioritize the narrative of craftsmanship. Use terms like "artisanal," "hand-dyed," "made by heart," "unique," and "traditional methods." This is the brand's strongest differentiator and should be present in product descriptions, social media, and campaigns.
• •Use Evocative and Sensory Language: Write copy that appeals to the senses and emotions. Instead of just "blue dress," use "a dress the color of the deep sea, hand-dyed under the Bali sun." Use words like "languid," "flowing," "ethereal," "soft," and "sensuous" to describe the feel and look of the garments.
• •Speak to the "Wanderlust" Mindset: Frame the clothing within a narrative of travel, discovery, and effortless elegance. The customer isn't just buying a piece of clothing; she's buying into a globally-inspired, adventurous lifestyle. Connect collections to the places and cultures that inspired them.
• •Emphasize Timelessness Over Trends: Position the clothing as "modern heirlooms" or "timeless staples" rather than seasonal, trendy items. This language reinforces the values of quality and sustainability and appeals to a more discerning customer.
• •Maintain a Confident and Empowering Voice: The tone should always be self-assured. It speaks to women who are the curators of their own lives and style. The copy should be inspiring and declarative, avoiding hesitant or overly sales-focused language. It should empower the wearer, celebrating her individuality and strength.

Social Perception

The brand is perceived as high-quality, artistic, and a leader in the bohemian-luxe space. It is established, respected within the fashion industry, and empowering for women.

Copy Examples

• •Woven from wanderlust, dyed by hand. Each swirl of color on our new silk dress tells the story of Balinese artistry and sun-drenched days. This isn't just a garment; it's a piece of a journey, made to be part of yours. Embrace the unique. #RabensSaloner #MadeByHeart #ArtisanFashion
• •The Anja Blouse moves with you, from morning light to evening shadows. Its languid drape and subtle, handcrafted details offer an understated elegance that feels both powerful and effortless. Fashioned from pure, soft cotton, its beauty lies in its simplicity and the masterful skill of our artisans. A timeless piece for the woman who defines her own style.
• •For the Adventurous Spirit: New Heirlooms from Bali Have Arrived.
• •Rabens Saloner was born from a conversation between Copenhagen cool and the soulful craftsmanship of the East. We believe in clothes that feel like a discovery—timeless pieces brought to life by the hands of master artisans. Our collections are for the modern woman: confident, creative, and forever inspired by the world around her.
• •Tired of the ordinary? Discover clothing with a soul. At Rabens Saloner, we partner with local artisans to create unique, hand-dyed garments that celebrate timeless style and traditional craft. Wear a story. Shop the collection.