Tono de Marca

Humorous, Playful, Energetic, Enthusiastic, Irreverent, Cheeky, Friendly, Approachable, Modern

Valores de Marca

• •Connection and Creating Memories
• •Fun, Silliness, and Embracing Play
• •Inclusivity and Diversity
• •Authenticity
• •Sustainability
• •Quality and Aesthetics

Mejores Prácticas

• •Channel the "Playful Provocateur": Always infuse copy with humor, wit, and a sense of playful mischief. Use energetic verbs and vivid adjectives ("outrageous," "absurd," "hilarious," "bonkers"). Don't shy away from being a bit cheeky or irreverent, especially for content targeting the 17+ demographic, while ensuring it stays fun and not mean-spirited.
• •Prioritize Connection and Shared Joy: Consistently frame Rabble as more than just a game—it's a catalyst for laughter, bonding, and creating lasting memories among friends. Use language that evokes camaraderie and the joy of shared experiences.
• •Keep the Energy High and Enthusiastic: Write in an active, engaging voice. Use exclamation points judiciously to convey genuine excitement. Your copy should feel as dynamic and fun as a round of Rabble itself. This is especially true for social media, where emojis can amplify this energy.
• •Show, Don't Just Tell, the Hilarity: Incorporate user-generated content, testimonials focusing on laughter and specific funny moments, and short video clips of actual gameplay (if possible) into marketing materials. Let the authentic experiences of players demonstrate the fun, rather than just stating it.
• •Integrate Values Organically: While the primary tone is fun-focused, find natural ways to mention the brand's commitments, such as supporting diverse artists or using eco-friendly materials. This can be done in "About Us" sections, product specifications, or occasional targeted posts. This adds depth and appeals to conscious consumers without diluting the core message of playful entertainment.

Percepción Social

Extremely Fun and Hilarious, A Great Party Starter, Easy to Learn and Play, Engaging and Unique, Good Quality, Aimed at Adults but Adaptable, A Conscious Brand (for those who notice)

Ejemplos de Copy

• •Headline: Warning: May Cause Uncontrollable Laughter & Absurd Memories. Body: Ready to take your game night from meh to MAGNIFICENT? Rabble is the outrageous party game where guessing bizarre words and tackling ridiculous challenges isn't just part of the fun—it's the whole point! Prepare for epic moments and seeing your friends in a hilariously new light. (Ages 17+) #RabbleGame #PartyGameCentral #UnforgettableNights
• •Social Media Post (Instagram/Facebook): Image: A dynamic shot of friends laughing hysterically while playing Rabble. Caption: Your charades are… *okay*. Your Pictionary? *Cute*. But are you ready to TRULY Rabble? 🤪 Unleash your inner weirdo with absurd guesses and challenges that’ll have your crew ROARING. We’re talking next-level, stomach-hurting fun. Tap the link in bio to snag your key to an epic game night! #Rabble #GameNightGold #SillySeason #FriendshipGoals
• •Product Description Snippet: More than just a game, Rabble is your official memory-making machine. Crafted for genuine connection (and a delightful dose of chaos!), each round sparks side-splitting inside jokes and legendary moments you'll be rehashing for weeks. Plus, you can feel good knowing it's made with eco-friendly materials and features incredible art from diverse global artists. Playful, a tad naughty, and seriously fun – that's the Rabble promise.
• •Short Ad Copy (e.g., for a banner ad): Bored of Boring? Get Rabble. Get Absurd. 🎤🐮😂 The ultimate party game for good friends & unforgettable nights. Click to unleash the hilarity! (Warning: May result in snorting laughter & an addiction to silliness).
• •Email Subject: Your Game Nights Are About to Get a Hilarious Upgrade! 😜 Email Body Snippet: Hey Game Changer! Let's be real, some "party games" are more like "party naps." Not Rabble. We're the "OMG-I-can't-believe-you-just-did-that" kind of game. The "my-stomach-physically-hurts-from-laughing-so-hard" kind. Perfect for your next get-together, Rabble is all about those absurd words, ridiculous challenges, and creating those epic, slightly weird memories that you'll cherish (and endlessly tease each other about). Grab yours and let the legendary nights roll!