Brand Tone

Educational & Informative, Authentic & Rooted, Respectful & Reverent (towards nature), Community-Oriented & Connecting, Nurturing & Holistic, Passionate & Inspired

Brand Values

• •Ecology & Sustainability
• •Local & Territorial Connection
• •Knowledge Sharing & Education
• •Authenticity & Transparency
• •Slow Creation & Craftsmanship
• •Autonomy & Resilience
• •Community Well-being

Best Practices

• •Always Root in Nature: Ensure language consistently reflects a deep connection to the earth, plants, and the specific local environment (boreal, Gaspésie). Use descriptive, sensory language that evokes the natural world.
• •Educate and Empower: Frame content to share knowledge and empower individuals to learn about herbalism and natural self-care. Avoid overly technical jargon unless explained; aim for accessible expertise.
• •Emphasize "Farm to Face" and Local Provenance: Regularly highlight that products are made with ingredients grown or wild-harvested on their farm, emphasizing the "slow creation" and ecological approach.
• •Speak with Authenticity and Passion: Let genuine enthusiasm for herbalism, nature, and community shine through. Use a voice that is both knowledgeable and heartfelt.
• •Foster Community and Connection: Use inclusive language ("we," "our community") and encourage interaction. Pose questions, share stories, and invite people to participate in the Silva Herbo journey, whether through workshops, u-pick days, or online engagement.

Social Perception

Authentically ecological and connected to its local environment. A provider of high-quality, natural, and handcrafted products rooted in a philosophy of care and respect for the land. An educational resource for those interested in herbalism and local plant knowledge. A unique and valuable local enterprise in the Gaspésie region, contributing to local tourism and appreciation of the area's natural resources.

Copy Examples

• •From our fields to your hands, a touch of boreal magic. ✨ We lovingly cultivate each plant, drawing on ancestral wisdom and the vibrant energy of the Gaspésie coast. Discover the pure essence of nature in our latest apothecary collection. #SilvaHerbo #FarmToFace #HerbalWisdom #SupportLocal #BorealBeauty
• •Reconnect with the healing power of plants. Our immersive herbalism workshops at Ferme-Atelier Silva Herbo guide you through the rich traditions of our land. Learn to identify, harvest, and create your own natural remedies. Spaces are limited – enroll today and cultivate your connection to nature. [Link] #HerbalSchool #MétisSurMer #AncestralKnowledge #PlantMedicine #EcologicalLiving
• •At Silva Herbo, we believe true wellness is rooted in the earth. As a 'farm to face' ecological farm, cosmetic atelier, and herbalism school, we dedicate ourselves to sharing the profound gifts of our local flora. Explore our handcrafted remedies and educational journeys, all designed to nurture you, our community, and our precious planet.
• •This month, we celebrate the quiet strength of [Local Herb Name]. For generations, this resilient plant from our own boreal forests has offered [specific benefit, e.g., 'soothing comfort' or 'vital energy']. Learn how to incorporate its gentle power into your daily routine with our simple guide and find it freshly harvested in our apothecary. #HerbalHeritage #SlowLiving #NaturalWellness #SilvaHerboTeachings
• •Handcrafted with love on our ecological farm in Métis-sur-Mer, this soothing balm is a tribute to the boreal forest. We blend [key plant 1, e.g., 'wild-harvested calendula'] and [key plant 2, e.g., 'organic chamomile'] – grown right here – to gently calm and nourish your skin. Embrace the slow, natural care our land provides. 100% natural, farm to your skin.