Brand Tone

Friendly, convenient, and trustworthy

Brand Values

• •Convenience
• •Trustworthiness
• •Affordability
• •Accessibility
• •Customer focus

Best Practices

• •Emphasize convenience, especially easy ordering and cash on delivery.
• •Highlight special offers and good prices prominently.
• •Use simple, direct language that resonates with a Pakistani audience.
• •Incorporate localized trust signals like mentioning 'Cash on Delivery'.
• •Maintain a friendly and accessible tone in all communications.

Social Perception

A reliable and convenient online mart that understands the needs of the Pakistani consumer, particularly by offering cash on delivery and focusing on affordability.

Copy Examples

• •Order now and pay cash on delivery!
• •Get the best prices on your favorite snacks!
• •Easy online ordering, delivered right to your door.
• •Special offer: Buy one, get one free!
• •Your trusted online mart for all your daily needs.