Brand Tone

Romantic & Whimsical, Nostalgic, Community-focused & Appreciative, Passionate & Creative, Approachable & Friendly

Brand Values

• •Self-Expression & Individuality
• •Storytelling & Imagination
• •Quality & Artistry
• •Connection & Community
• •Joy & Escapism

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., romantic, whimsical, nostalgic), approved vocabulary (e.g., "darling," "enchanting," "dreamy"), and phrases to avoid. Share this with anyone creating content.
• •Immerse in the Brand World: Before writing, revisit the brand's core themes, product inspirations (literature, romance, fairy tales), and visual identity. This helps ensure the copy aligns with the overall aesthetic and narrative.
• •Prioritize Storytelling: Instead of just listing product features, weave narratives around them. How does this product make the customer feel? What story can they create with it? Use evocative language.
• •Engage with the Community's Language: Pay attention to how your audience talks about your products and your brand. Incorporate their enthusiasm and commonly used positive terms (organically) into your own copy to build rapport and relatability.
• •Review and Refine Consistently: Regularly audit your copy across all platforms (website, social media, emails) to check for consistency. Does it still sound like Love Letter Cosmetics? Adapt as the brand evolves, but ensure the core tone remains recognizable.

Social Perception

Positive for Thematic Uniqueness, Valued for Aesthetics, Community-Oriented, Perceived as Indie/Niche (potentially), Dependent on Product Performance

Copy Examples

• •Instagram Post (New Palette Launch): "Unlock a new chapter of enchantment ✨ Our 'Midnight Muse' palette has arrived, filled with 12 velvety shades inspired by moonlit gardens and whispered secrets. Which hue will tell your story tonight? Share your looks with #LoveLetterMagic for a chance to be featured! 🌙💖"
• •Email Subject Line (Promotion): "A Love Note Just For You... 💌 Extra Sparkle Inside!" Email Body Snippet: "Darling, we believe every day deserves a touch of romance. Spoil yourself (or someone special) with our latest collection and let your beauty narrative unfold..."
• •TikTok Video Caption (Product Swatch): "Obsessed is an understatement! 😱 The shimmer in our 'Fairy Kiss' gloss is pure magic. ✨ What fairy tale does this remind you of? Let us know below! 👇 #LoveLetterCosmetics #FairyCore #MakeupMagic"
• •Facebook Ad (Targeting fans of romance novels): "Lost in a love story? Create your own with Love Letter Cosmetics. Our literary-themed makeup collections are designed to inspire your inner romantic. Discover palettes that dream and lipsticks that speak volumes. Shop now and write your own beautiful ending. 💄📚"
• •Website Product Description (Highlighter): "Illuminate your features with our 'Stardust Glow' highlighter. This finely milled powder catches the light like a constellation, giving you an ethereal radiance worthy of a poet's dream. Sweep it on and let your inner light shine. ✨"