Brand Tone

Enthusiastic, Discovery-Oriented, Value-Driven, Promotional, Direct, Product-Focused, Informal, Accessible, Potentially Urgent/Scarcity-Driven

Brand Values

• •Affordability/Value for Money
• •Convenience
• •Novelty/Discovery
• •Variety
• •Customer Satisfaction (Stated)

Best Practices

• •Focus on "The Find": Always frame products as exciting discoveries. Use words like "discover," "uncover," "latest find," "you won't believe," "check this out."
• •Highlight Value & Urgency (Authentically): Clearly communicate discounts, limited-time offers, or low stock if applicable. Use phrases like "Save X%," "Today Only," "While Supplies Last," "Hot Deal." Avoid creating false scarcity.
• •Keep it Simple and Direct: Use clear, concise language. Avoid jargon or overly complex sentences. Get straight to the product's benefit or the deal being offered. The language should be easily scannable.
• •Use Enthusiastic & Positive Language: Employ emojis (appropriately for the platform), exclamation points (sparingly for impact), and upbeat adjectives like "amazing," "cool," "innovative," "game-changing," "must-have."
• •Develop a "Brand Persona" Voice Guide: Create a simple document outlining the key characteristics of the brand's voice (e.g., "Your savvy friend who always knows where to get the best deals on cool stuff"). This helps ensure anyone writing copy understands the desired tone and can apply it consistently across all platforms and communications. Include "do's and don'ts" for language.

Social Perception

Deal-Hunting Destination, Impulse Buy Source, Mixed Bag on Quality/Shipping (Potential), Engagement through Visuals, Trust (Variable)

Copy Examples

• •🤯 You WON'T BELIEVE what we just found! ✨ Our Daily Avis Find is here to make your life 10X easier (and cooler!). Shop now & snag it before it's gone! ➡️ [Link]
• •Stop scrolling, start SOLVING! ✅ This [Product Name] is the game-changer you didn't know you needed. Get yours for 60% OFF today only! Limited stock. #DailyFinds #GadgetGoals #ProblemSolved #[ProductName]
• •🔥 HOT Deal Alert! 🔥 Your Next Favorite Gadget is Waiting (at an UNBEATABLE price!)
• •Wait for it... 🤯 This find from 40buy.com is an actual lifesaver! Link in bio to get yours. What should we find next? 👇 #TikTokMadeMeBuyIt #40buy #DailyAvisFinds #CoolStuff
• •✨ Discover Something Amazing Every Day! ✨ Shop Our Latest Avis Finds - Unbeatable Prices, Unmissable Products. Free Shipping on orders over $50!