Brand Tone

Professional, Quality-Focused, Aspirational, Helpful, and Engaging

Brand Values

• •Quality
• •Customer Satisfaction
• •Transformation & Beauty
• •Authenticity/Natural Look
• •Community
• •Flexibility

Best Practices

• •Prioritize "Quality" and "Authenticity" in Language: Consistently use terms like "premium," "100% real human hair," "Remy hair," "natural look," and "seamless blend." Avoid overly casual slang that might undermine the quality message on the website and product descriptions.
• •Balance Aspiration with Information: While inspiring customers with "dream hair" visuals and messaging, always back it up with factual details about the hair type, origin (if ethical sourcing is a selling point), and care instructions. The "Ratgeber" section is key here.
• •Maintain a Helpful and Supportive Voice: Position the brand as an expert guide in the customer's hair transformation journey. Use clear, instructive language in guides, FAQs, and customer service interactions.
• •Adapt Tone Slightly for Different Platforms (but keep core values): While website copy might be more formal and descriptive, social media can be more conversational and engaging (using questions, emojis appropriately). However, the underlying message of quality and achieving beautiful hair should remain consistent.
• •Showcase Real Results and Customer Stories (ethically): Featuring genuine before-and-after photos and (with permission) customer testimonials reinforces the brand's promises and builds trust. Ensure these stories align with the aspirational yet achievable brand image.

Social Perception

The brand is positioning itself as a provider of high-quality hair extensions. The general market for hair extensions is driven by desires for enhanced beauty, volume, and length. Customers in this market typically look for quality, natural appearance, and good value.

Copy Examples

• •Headline: Unlock Your Dream Hair: Premium 100% Real Human Hair Extensions. Body: Transform your look with Echthaar Extensions DE. Our luxurious, Remy hair extensions blend seamlessly for a flawlessly natural finish. Quality you can see and feel. Shop now for your confidence boost!
• •Headline: The Secret to Luscious Volume is Real. Discover Our Tape-In Extensions. Body: Craving thicker, fuller hair? Our premium tape-in extensions are crafted from 100% real human hair, offering a comfortable, long-lasting solution. Easy to style, impossible to ignore. Explore the collection.
• •Social Media Post: Which hair transformation inspires you most? ✨ Swipe to see some incredible before & afters using our 100% Echthaar Extensions! Tell us your hair goals in the comments! #EchthaarExtensionsDE #HairTransformation #RealHair #DreamHair
• •Product Description Snippet (for a specific extension type): Experience the luxury of our Russian Line Bonding Extensions. Sourced for its exceptional quality and durability, this 100% Remy human hair ensures a radiant, tangle-free look that lasts. Achieve the hair you've always dreamed of.
• •Email Subject Line: Your Guide to Perfect Extensions + A Special Offer! Body Intro: Hello [Customer Name], Choosing the right hair extensions can be exciting! Our latest blog post in the "Ratgeber" section helps you find your perfect match. Plus, enjoy 10% off your first order to start your hair journey!