Brand Tone

Inconsistent. Potential for: Confident, Natural, Respectful (primarily in beauty products).

Brand Values

• •Confidence
• •Quality
• •Respect
• •Natural (in beauty products)
• •Vegan (in beauty products)

Best Practices

• •Maintain a consistent tone across all product lines, aligning fashion with the beauty products' emphasis on confidence, quality, and respect.
• •Clearly communicate sizing accuracy and material quality to address common customer concerns and build trust.
• •Offer hassle-free returns and exchanges to reassure customers and mitigate skepticism about online purchases.
• •Highlight the use of natural, vegan ingredients in beauty products to appeal to environmentally conscious consumers.
• •Showcase customer testimonials and reviews prominently to build social proof and credibility.

Social Perception

Potential skepticism due to being an online-only fashion retailer. Opportunity to build positive perception by emphasizing quality, guarantees, and customer satisfaction.

Copy Examples

• •"Discover our new line of wrinkle creams designed to bring confidence back to your skin."
• •"Experience the fusion of quality and respect with our vegan skincare, guaranteed for 30 days."
• •"We believe in the power of natural beauty. Enhance yours with our collection of vegan beauty products."
• •"Embrace your natural beauty. Our vegan products deliver confidence with every application."
• •"Find the perfect outfit that will bring confidence back to your essence."