Tono de Marca

Enthusiastic, Customer-Focused, Direct, Promotional

Valores de Marca

• •Passion for Football
• •Customer Satisfaction
• •Accessibility and Affordability
• •Reliability
• •Engagement

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (Enthusiastic, Customer-Focused, Direct, Promotional) with examples of "do's and don'ts" for all written communication.
• •Speak the Fan's Language: Use terminology and references that resonate with football enthusiasts (e.g., "derby day," "classic clashes," player nicknames if appropriate), while maintaining clarity. Reflect the passion seen in blog posts.
• •Prioritize Customer Benefits: Frame product descriptions and promotional messages around what the customer gains (e.g., "Show your pride," "Relive iconic moments," "Get match-ready," "Save with free shipping").
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media posts, email newsletters, and customer service interactions. For instance, the enthusiastic tone of YouTube video titles should carry over.
• •Incorporate Customer Language (Authentically): Pay attention to the language used in positive customer reviews and testimonials. Reflecting their phrasing and enthusiasm can make the brand more relatable, but avoid directly copying without context.

Percepción Social

Positive (amongst its cited customers), Niche E-commerce, Emerging Brand

Ejemplos de Copy

• •FEEL THE ROAR OF THE STADIUM! ⚽ Get your favorite club's latest jersey now with FREE shipping! Unleash your inner fan – shop Fotbollströjor Shop today and score an 80 SEK discount on your first order!
• •More than just a jersey, it's a piece of history. This [Retro Team Name] classic embodies the passion and glory of [Year/Era]. Crafted for true fans. Wear the legacy.
• •We're more than just a shop; we're fans, just like you! At Fotbollströjor Shop, we're dedicated to bringing you the jerseys you love, backed by service you can trust. Your passion is our priority.
• •🔥 Hot New Arrivals + Your FREE Shipping Code Inside! | Fotbollströjor Shop
• •GAME DAY! 📣 Who are you cheering for today? Show your colours! Tag us in your fan pics wearing your Fotbollströjor Shop gear for a chance to be featured! #Fotbollsfans #SupportYourTeam