Brand Tone

Sophisticated, Elegant, Artistic, Designer-Focused, Minimalist, Contemporary, Quality-Driven, Craft-Oriented, Professional, Trustworthy

Brand Values

• •Italian Design & Craftsmanship
• •Elegance & Sophistication
• •Quality & Durability
• •Timelessness & Modernity
• •Artistic Innovation
• •Customer Trust & Reliability
• •Exclusivity

Best Practices

• •Use words like "meticulous," "refined," "sophisticated," "timeless," and "artistic" to align with the brand tone.
• •Share the stories or design philosophies of the designers when appropriate to enhance the artistic and designer-focused aspect.
• •Highlight the Italian craftsmanship and heritage in product descriptions and brand narratives.
• •Emphasize the quality and durability of materials and construction.
• •Focus on the unique and novel concepts behind the designs to justify the luxury positioning and appeal to discerning customers.

Social Perception

High-End/Luxury, Designer-Led, Authentically Italian, Aesthetic Appeal

Copy Examples

• •More than a lamp, it's a sculptural statement for the discerning eye.
• •Designed by leading artists and handcrafted with the finest materials, our collections bring a touch of refined Italian style that transcends trends.
• •Where every detail matters, and quality is inherent.
• •Partner with Mason Editions to bring unparalleled elegance to your projects.
• •It’s a key differentiator.