Brand Tone

empowering, practical, and authentic

Brand Values

• •Accessibility
• •Innovation & Problem-Solving
• •Affordability
• •Authenticity & Credibility
• •Empowerment

Best Practices

• •Always anchor the copy in the brand's origin story. Use phrases like "From our founder's experience," or "Designed by a user, for users" to consistently reinforce credibility.
• •Instead of just describing the product, describe the independence it enables. Write about "effortlessly sipping your drink" or "confidently signing your name," not just a "straw holder" or "pen adapter."
• •Employ verbs that suggest capability and control, such as "Regain," "Enhance," "Master," and "Discover." Frame the customer as the hero of their own story, with your products as their tools.
• •Avoid overly technical jargon. The copy should be as accessible as the products themselves. Clearly state the problem and how the product solves it in simple, direct terms.
• •Address the audience with an inclusive "we" or speak from a personal "I" perspective (from the founder). Ask questions in social media captions to invite shared experiences, such as, "What daily task do you wish was easier? Let us know in the comments!" This builds community and reinforces the brand's user-centric perception.

Social Perception

The brand is perceived as a genuine and mission-driven entity. Customer interactions and online sentiment point to an appreciation for products designed by someone with lived experience. The "Made to order items!" and customizable options suggest a collaborative relationship with customers, reinforcing a positive perception of a brand that listens and adapts to specific needs. The perception is less that of a large, impersonal corporation and more of a community-focused problem-solver.

Copy Examples

• •Don't let low dexterity stop your flow. Our QwadGrip Pen Adapter was designed from experience to give you a firm, comfortable hold for writing, drawing, and creating. Designed by a quad for real-world use. #AssistiveTech #DisabilityInclusion #AdaptiveLiving
• •Independence, Redesigned. Shop innovative and affordable assistive devices, created from lived experience to solve real-world challenges.
• •The Eater-ator: Your Hand in the Kitchen. Regain confidence at mealtimes. The Eater-ator utensil holder provides a secure grip on forks, spoons, and knives, making independent eating simple and dignified. Its ergonomic design was developed and tested for maximum comfort and control. Because a good meal should be enjoyed, not endured.
• •Tired of "solutions" that don't work? We get it. Qwadsqwad was founded by a quadriplegic to create the assistive devices we actually need. From wheelchair joysticks to adaptive utensils, every product is designed for real life. Shop practical, affordable solutions today.
• •An easier way to open that jar is inside...