Brand Tone

Conscious, responsible, and sophisticated

Brand Values

• •Quality & Durability
• •Sustainability
• •European Craftsmanship
• •Ethical Production
• •Transparency

Best Practices

• •Highlight Core Values Consistently: Regularly weave in terms like 'slow fashion,' 'consciously crafted,' 'designed in Spain,' 'made in Portugal,' and 'timeless' to reinforce what the brand stands for.
• •Showcase the brand's commitment to ethical and sustainable practices.
• •Emphasize the quality and durability of the garments.
• •Communicate transparency in the brand's production processes.
• •Use storytelling to connect the brand's values with the customer's desire for unique and meaningful products.

Social Perception

Positive, emphasizing quality, ethical production, and support for local European economies.

Copy Examples

• •Discover our consciously crafted collection, designed in Spain and made in Portugal, embodying timeless elegance and sustainable practices.
• •Embrace slow fashion with our durable garments, meticulously crafted for enduring style and a lighter environmental footprint.
• •Experience the artistry of European craftsmanship, where each piece tells a story of quality, sustainability, and conscious design.
• •La Pepite es: Where style meets sustainability, creating a positive impact through ethical fashion.
• •Invest in timeless elegance. Our slow fashion collection is designed to last, reflecting your commitment to quality and responsible consumption.