Brand Tone

Religious and Reverent, Trustworthy and Reassuring, Informative and Service-Oriented, Compassionate and Charitable

Brand Values

• •Shariah Compliance
• •Integrity and Transparency
• •Accessibility and Affordability
• •Customer Satisfaction/Delight
• •Convenience
• •Charity and Community Spirit
• •Quality and Hygiene

Best Practices

• •Prioritize Shariah-centric Language: Consistently use and correctly explain Islamic terms. Ensure all messaging aligns with Islamic principles, reinforcing trust and religious authenticity.
• •Emphasize Trust and Transparency: In all communications (website copy, FAQs, customer service), be open about processes, sourcing, and distribution. Clearly state compliance with Islamic guidelines.
• •Maintain a Respectful and Reverent Tone: The subject of Qurbani is sacred. The tone should always be serious, respectful, and reflect the religious importance of the act. Avoid overly casual or overly commercial language.
• •Focus on Service and Compassion: Highlight the charitable aspect of Qurbani – helping the needy and sharing blessings. Frame the service as a facilitation of a religious duty and an act of community support.
• •Be Informative and Reassuring: Clearly answer potential questions about the process, animal selection, slaughtering method, and distribution. This proactive approach builds confidence and reassures customers about the service's legitimacy and adherence to religious standards.

Social Perception

The perception they aim to cultivate, based on their website, is that of a reliable, Shariah-compliant, and compassionate Qurbani service provider.

Copy Examples

• •Headline: Fulfill Your Sacred Qurbani with Ease and Devotion. Body: This Eid al-Adha, trust Qurbani Global to perform your sacrifice in strict accordance with Shariah. We ensure transparency and care, from selection to distribution to the needy. Order with peace of mind.
• •Headline: Your Qurbani, Our Amanah (Trust). Delivered with Integrity. Body: Performing Qurbani is a significant act of faith. At Qurbani Global, we honor your trust by providing a Shariah-compliant, hygienic, and reliable service. Connect with your tradition, no matter where you are.
• •Headline: Share the Blessings of Eid. Affordable Qurbani, Ethically Performed. Body: Make your Qurbani accessible this year without compromising religious principles. Qurbani Global offers affordable options, ensuring your sacrifice reaches deserving communities. Experience the joy of giving.
• •Headline: Revive the Sunnah. Perform Your Qurbani Globally, Confidently. Body: Qurbani Global facilitates your sacred duty with services in Pakistan and for Hajj in Mecca. We are committed to Shariah, quality, and ensuring your sacrifice brings blessings to those in need. Book your Qurbani today.
• •Headline: Peace of Mind This Eid al-Adha. Shariah-Compliant Qurbani, Guaranteed. Body: Focus on the spiritual essence of Eid. Let Qurbani Global handle your Qurbani with the utmost care, adherence to Islamic principles, and transparent processes. We are dedicated to serving the Muslim Ummah.