Brand Tone

Caring & Customer-centric, Trustworthy & Transparent, Quality-focused & Premium, Informative & Expert, Solution-oriented

Brand Values

• •Individualization
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Health & Well-being
• •Natural & Sustainable (emerging)
• •Innovation

Best Practices

• •Prioritize the "Why": Always connect product features back to the core Quqon values of individualized comfort, better health, and improved well-being. Don't just sell a mattress; sell a better life through better sleep.
• •Use Empathetic and Understanding Language: Acknowledge common sleep problems and position Quqon as a caring expert offering genuine solutions. Phrases like "We understand that..." or "If you're struggling with..." can be effective.
• •Showcase Authenticity and Transparency: Continue to leverage genuine customer testimonials and be open about materials and manufacturing processes. This builds trust, a key element of the current perception.
• •Maintain a Calm, Reassuring, and slightly Premium Voice: The language should evoke feelings of comfort, quality, and reliability. Avoid overly casual slang or overly technical jargon unless clearly explained.
• •Educate and Inform: Provide valuable content about sleep hygiene, the benefits of different materials, and how to choose the right sleep products. This reinforces Quqon's position as a knowledgeable leader in the sleep space.

Social Perception

Highly Positive Customer Feedback, Trusted Brand, Associated with Quality Sleep, Potential for Confusion

Copy Examples

• •Headline: Your Unique Sleep Deserves a Unique Mattress. Discover Quqon. Body: Tired of "one-fits-all"? At Quqon, we craft Austrian-made sleep solutions tailored to your individual needs because we believe your best life starts with your best sleep. Explore our natural mattresses and wake up refreshed. Call to Action: Find Your Perfect Sleep.
• •Headline: The Secret to a Better Day? A Quqon Night. Body: Invest in your well-being with Quqon's premium pillows and duvets. Made with the finest natural materials and a passion for quality, we're here to help you sleep smart and live better. Call to Action: Experience Quqon Comfort.
• •Headline: Real Customers, Real Reviews, Real Good Sleep. Body: With an average of 4.9 stars from over 2,300 verified eKomi reviews, Austrians trust Quqon for quality sleep. From our innovative mattresses to our caring customer service, find out why. Call to Action: Read Our Customer Stories.
• •Headline: Crafted in Austria, Loved Everywhere: The Quqon Difference. Body: We don't just make mattresses; we craft experiences. Using sustainable, natural materials and innovative design, Quqon is dedicated to enhancing your sleep and enriching your life. Call to Action: Sleep Naturally, Sleep Deeply.
• •Headline: Still Searching for the Perfect Pillow? Your Journey Ends Here. Body: Neck pain? Restless nights? Quqon offers a range of specialized pillows designed for optimal support and comfort, whatever your sleeping style. Consult our sleep experts today! Call to Action: Discover Your Ideal Pillow.