Brand Tone

Calm and Serene, Sophisticated and Elegant, Conscious and Mindful, Authentic and Transparent, Warm and Inviting

Brand Values

• •Quality Craftsmanship
• •Sustainability and Responsibility
• •Timeless Danish Design
• •Comfort and Well-being
• •Transparency

Best Practices

• •Prioritize "Calm Confidence": Use language that is assured and knowledgeable but also gentle and soothing. Avoid overly aggressive sales tactics or overly technical jargon unless explaining specific certifications like GOTS.
• •Emphasize Sensory Details and Emotional Benefits: Focus on how the products feel (soft, breathable, comforting) and the atmosphere they create (peaceful, serene, inviting) rather than just listing features.
• •Weave in Values Naturally: Integrate terms related to sustainability, quality craftsmanship, and Danish design principles organically within the copy. Let these values be an inherent part of the product story, not just an add-on.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the brand's visual aesthetic (minimalist, light, natural). The words should evoke the same feelings as the images.
• •Speak to a Mindful Audience: Address your audience as discerning individuals who appreciate quality, design, and conscious living. Use respectful, thoughtful language that resonates with a desire for a more beautiful and responsible lifestyle.

Social Perception

A provider of high-quality, luxurious home textiles; An ethically-minded and environmentally conscious brand; Representative of sophisticated Scandinavian design; A brand that values comfort, tranquility, and creating a beautiful home environment; Trustworthy in terms of product quality and their stated values.

Copy Examples

• •Drift into serene slumber enveloped in our organic cotton percale. Woven with care and designed for timeless appeal, each thread whispers tranquility, inviting you to embrace the art of slow living. Sleep soundly, live consciously.
• •Introducing our new collection of handcrafted throws – where mindful materials meet enduring Danish design. Wrap yourself in warmth, and let the gentle touch of nature transform your space into a haven of calm. Discover conscious comfort.
• •Our Journey Towards a More Responsible Home, Together.
• •Quote Copenhagen: Weaving responsibility and comfort into the fabric of your home. Explore timeless Danish design, crafted with care for you and the planet.
• •Create a sanctuary of sustainable style. Our GOTS certified organic cotton bedding and home textiles are designed in Denmark to bring lasting beauty and mindful comfort to your everyday. Experience the Quote Copenhagen difference.