Brand Tone

Intellectual, artistic, and evocative, with a sophisticated and poetic language that is often bold and unconventional, challenging norms while maintaining timeless elegance.

Brand Values

• •Innovation and Experimentation
• •Craftsmanship and Heritage
• •Sustainability and Mindful Production
• •Storytelling and Conceptualism
• •Duality and Contrast

Best Practices

• •Embrace the Power of Story: Every piece of copy, from a product description to a social media post, should tell a fragment of the larger QUOD narrative. Connect designs to their inspirations, whether it's architecture, nature, or a philosophical concept.
• •Use Elevated and Evocative Language: Employ a sophisticated vocabulary that reflects the intellectual underpinnings of the brand. Use metaphors and analogies that create a sense of artistry and depth.
• •Highlight Duality and Contrast: Frame descriptions around the juxtaposition of opposing ideas: tradition and modernity, structure and fluidity, strength and femininity. This reinforces the brand's unique position in the market.
• •Maintain a Conceptual Tone: Remind the audience that QUOD is more than just fashion; it's a demonstration of ideas. Use phrases that allude to the brand's name and its meaning.
• •Let the Craftsmanship Speak: Detail the unique materials, the heritage of the techniques, and the hands that created the piece. This not only justifies the price point but also deepens the customer's appreciation for the product.

Social Perception

Perceived as an innovative and thought-provoking brand that pushes fashion boundaries. It appeals to independent-minded individuals who value artistry, craftsmanship, and high-fashion credibility. The brand is seen as progressive and inclusive due to its gender-fluid designs and commitment to sustainability and supporting local artisans.

Copy Examples

• •QUOD presents 'Social' — a collection that reclaims the narrative from the digital ether. Before the feed, there was the loom: a network of thread, and hands, and stories. We went offline, back to the roots of community and craft, to create something that lasts. This is heritage, reimagined. This is SOCIAL by QUOD.
• •The Architect's Armor. Precision-cut from Italian wool, this jacket is a study in structure and form. With a silhouette that commands attention and details that whisper of Saville Row finesse, it’s more than an outer layer—it’s a declaration. QUOD: Demonstrably different.
• •Wear a piece of the cosmos. Our new ring, forged from recycled silver and crowned with a conflict-free diamond, is a miniature sculpture for your hand. Inspired by the silent geometry of celestial bodies, it’s a quiet statement for the modern thinker. QUOD — where design demonstrates desire.
• •Exploding Elegance. A cascade of diaphanous organza, this skirt is a rebellion in textile form. It moves with the defiant grace of a storm cloud, embodying both softness and strength. Pair it with combat boots or stilettos—it answers to no one. QUOD: Unconfined by convention.
• •From the foothills of the Himalayas to the avenues of New York, our founder's journey is woven into every thread. QUOD is the culmination of a life lived between worlds, a dialogue between ancient craft and modern ambition. We don't just make clothes; we demonstrate a new possibility. Join the narrative.