Tono de Marca

Empathetic & Supportive, Modern & Approachable, Honest & Relatable, Empowering & Positive

Valores de Marca

• •Judgment-Free Support
• •Holistic Approach
• •Destigmatization
• •Community
• •Progress Over Perfection
• •Design & Aesthetics

Mejores Prácticas

• •Always Lead with Empathy: Start by acknowledging the user's potential struggles and feelings. Use phrases like "We get it," "It's tough, but..."
• •Maintain a Judgment-Free Stance: Avoid any language that could be perceived as shaming or preachy. Focus on support and personal choice. Highlight "progress over perfection."
• •Use Inclusive and Relatable Language: Speak like a supportive friend, not a medical institution. Use "you" and "we" to foster connection. Share real stories or scenarios where appropriate.
• •Highlight Empowerment and Positivity: Frame quitting not as a loss, but as a gain – of health, control, and freedom. Celebrate small wins.
• •Keep it Modern and Visually Consistent: Ensure that the language aligns with the modern, destigmatized visual branding. Avoid overly clinical or outdated terminology.

Percepción Social

Positive for its Target Demographic, Seen as Innovative in the NRT Space, Acknowledged for Support and Community, Some Skepticism on Product Uniqueness/Price, Empowering Narrative

Ejemplos de Copy

• •Instagram Post: Image: A stylish flat lay of the Jones mint tin, a phone showing the app interface, and a journal. Caption: "Your quit journey, your rules. No judgment, just support every step of the way. 💪 Tap into a community that gets it. #QuitWithJones #ProgressNotPerfection #VapeFree"
• •Website Banner: Headline: "Finally, Quitting That Feels Like You." Sub-headline: "Ditch the stigma. Discover a modern way to reduce or quit nicotine with supportive NRT mints and an app that cheers you on, not shames you. Your journey starts here."
• •TikTok Video Idea: Concept: Founder shares a quick, relatable story about a "slip-up" during their own quitting journey and how they refocused on their goals, emphasizing the "progress, not perfection" mantra. Text Overlay: "Slips happen. Judgment doesn't. We're in this together. ❤️ #QuitTok #QuitWithJones #RealTalk"
• •Email to New App User: Subject: "Welcome to the Club, Quitter! (Yep, We Said It)" Body: "Hey [User Name], so glad to have you with us. At Jones, 'quitter' is a badge of honor – it means you're taking control. Remember, this is *your* path. Explore the app, connect with the community, and know that we're here to support you through every craving and celebration. You've got this. - The Jones Team"
• •Facebook Ad: Image: Diverse group of smiling young adults. Headline: "Tired of Vaping Calling the Shots? Quit (or Cut Back) Without the Shame." Body: "Join thousands who are changing their relationship with nicotine on their own terms. With Jones, you get stylish NRT mints and a super supportive app community. Because quitting is a big deal, and you don't have to do it alone. Learn more and start your judgment-free journey today."