Brand Tone

Historically-Informed, Artisanal, Authentic, Curated, Warm, Slightly Nostalgic, Sophisticated yet Approachable

Brand Values

• •Preservation & Creation: Quittner seeks to preserve and create through the objects one surrounds oneself with and the people who make them. They revive family treasures and create new ones designed to last.
• •Historical Connection & Storytelling: A deep appreciation for the history embedded in objects and homes, and a desire to share those stories. Founders Pippa Biddle and Ben Davidson both grew up in old houses with strong family ties to the past.
• •Craftsmanship & Quality: Commitment to well-designed, lovingly cared-for, and durable items, with an emphasis on traditional methods and techniques. They too must last a century.
• •Local Sourcing & Community: Prioritizing local manufacturing, natural and renewable materials, and collaboration with Hudson Valley artisans. They aim to bring in as many local people as possible.
• •Sustainability: Encouraging the use of pieces from the past as always the most sustainable choice and prioritizing natural/renewable materials in their new creations.
• •Layering Old and New: Believing a home should amplify what you value by layering objects from the past and treasures from the present with an eye towards an optimistic future.
• •Authenticity: Representing how they live and valuing genuine connections with objects and their history.

Best Practices

• •Embrace Storytelling: Every piece, whether antique or new, has a narrative. Weave in details about its inspiration, historical context, craftsmanship, or the local artisans involved. This reinforces the Historically-Informed and Artisanal values.
• •Use Evocative & Sensory Language: Words like warm glow, soft edges, heritage hues, patiently restored, lovingly made create an emotional connection and reflect the Warm and Curated aspects of the brand.
• •Highlight Craftsmanship & Provenance: Consistently mention that items are handcrafted, locally made, restored in their workshop, or made with natural/renewable materials. This supports the Artisanal and Sustainable values.
• •Maintain a Personal & Passionate Voice: Reflect the founders' genuine passion for history, design, and their community. Use we and share insights into their process or inspiration, making the brand feel Authentic and Approachable.
• •Educate & Inform Subtly: While showcasing products, subtly educate the audience about historical forms, traditional techniques, or the importance of preservation. This reinforces their expertise and the Historically-Informed value without being overly academic.

Social Perception

Respected Artisans & Curators, Hudson Valley Gem, Go-To for Restoration & Unique Finds, Design-Savvy & Stylish, Community-Oriented, Trustworthy & Quality-Focused

Copy Examples

• •Instagram Post (Showcasing a restored antique lamp): Giving new life to a story whispered in brass and glass. This early 20th-century marvel, now patiently restored in our Hudson Valley workshop, is ready to cast its warm glow for another hundred years. Discover the enduring beauty of history, reimagined for your home. #QuittnerHome #AntiqueLighting #RestorationStory #HudsonValleyCraftsmanship #TimelessDesign
• •Website Product Description (For a new, Quittner-designed pendant): Inspired by the simple elegance of historic schoolhouse lights, our new Hallie Pendant is handcrafted from milky porcelain and aged brass. Each piece is a testament to traditional techniques, locally made to illuminate your present with a gentle nod to the past. A future heirloom, designed in our Germantown workshop. #QuittnerCollection #ArtisanalLighting #MadeInNY #HeritageInspired
• •Email Newsletter Snippet (Announcing a new tableware collection): Gather around stories, old and new. Introducing the Palatine Collection – our latest line of tableware, born from the rich soil and history of the Hudson Valley. Each piece, from hand-cast porcelain cups to thoughtfully shaped breakfast boards, is a quiet invitation to savor the moment. Locally crafted, timelessly designed. Explore the collection and bring heritage to your table. #QuittnerTable #HudsonValleyArtisans #HistoricallyInformedLiving
• •TikTok Video Concept Caption (Short video showing hands working on a piece): From our hands to your home. ✨ We believe in the soul of the handmade, in objects that carry stories. See how we craft heritage at Quittner. #Quittner #HandmadeHome #Artisanal #WorkshopLife #HudsonValleyMade #HeirloomQuality
• •General Ad Copy (For a local magazine): Quittner: Illuminating History, Crafting Future Heirlooms. In the heart of Germantown, we blend antique reverence with artisanal innovation. Discover meticulously restored lighting, our own historically-informed designs, and curated homewares that tell a story. Visit our workshop and retail store, where the past and present beautifully reside. 4655 Route 9G, Germantown, NY. #QuittnerHome #HudsonValleyLiving #AntiqueInspired #LightingDesign