Brand Tone

approachable, artistic, and personal

Brand Values

• •Curation and Quality
• •Inclusivity and Identity
• •Creativity and Vibrancy
• •Community and Connection
• •Privacy and Respect

Best Practices

• •Embrace the Personal: Continue to use "we" and share the story behind the brand. This personal touch is a key differentiator.
• •Keep it Playful and Approachable: Use informal language and touches of humor where appropriate. The use of "~" and phrases like "let's hang" adds to the brand's charm.
• •Focus on the Feeling: Instead of just describing the product, describe the feeling it evokes. Words like "magical," "joy," and "vibrant" align with the brand's mission.
• •Be Transparent about Vintage: Continue to be upfront about the nature of vintage items. This builds trust and manages customer expectations.
• •Engage with Your Community: Actively solicit and feature user-generated content. This reinforces the brand's community-oriented values and provides social proof.

Social Perception

quite nice studio is perceived as a trustworthy and high-quality source for unique vintage home goods. Customers appreciate the personal touch and the care taken in curating the collection. The brand is seen as having a distinct and appealing aesthetic, which resonates with those looking for non-mass-produced items for their homes. The "queer owned" identifier is likely to be a positive point of connection for a segment of their target audience.

Copy Examples

• •Just in: this set of 1970s amber glassware that catches the afternoon light in the most magical way. We think it would be perfect for your next dinner party (or just for making your Tuesday feel a little more special). Tap to shop before it's gone!
• •Your home should be a reflection of you. We find the vintage pieces that tell your story. Let's make your space quite nice.
• •New arrivals that will make you want to redecorate.
• •Founded in 2020 by Kelly Johnson, quite nice studio is a collection of hand-picked vintage treasures and a celebration of the joy of making a space your own. We're queer-owned, based in sunny Oakland, and we believe that a little bit of 'quite nice' can go a long way.
• •This mid-century ceramic vase has the perfect amount of kitsch and character. With its vibrant orange glaze and unique shape, it's a statement piece that's sure to bring a smile to your face. Please note, as a vintage item, there are some minor imperfections that add to its one-of-a-kind charm.