Brand Tone

Intellectual, passionate, subtly witty, sophisticated, reverent towards classics, personal, approachable, fostering shared passion.

Brand Values

• •Passion for Literature and Art
• •Thoughtful Design and Anti-Mediocrity
• •Authenticity and Personal Meaning
• •Progressive Interpretation of Classics
• •Community and Shared Experience

Best Practices

• •Maintain an Intelligent and Witty Voice: Use a sophisticated vocabulary and clever wordplay that respects the intelligence of your audience. Avoid overly simplistic or generic marketing language.
• •Tell a Story: Weave the brand's origin story and the stories behind the chosen literary and artistic themes into your copy. This creates an emotional connection and reinforces the brand's authenticity.
• •Reference, Don't Just Quote: When using literary references, provide context or a brief, insightful commentary that adds value and showcases the brand's passion and knowledge.
• •Emphasize Quality and Thoughtfulness: Consistently highlight the quality of the materials and the intentionality behind each design. This justifies the premium nature of the products and appeals to a discerning customer.
• •Foster a Sense of Community: Use inclusive language ("fellow literature lovers," "we're all drawn closer") to create a sense of belonging. Encourage interaction by asking questions related to reading and art in your social media posts.

Social Perception

Niche, high-quality brand for a discerning, well-read, intellectual, and artistic audience. Perceived as a passion-driven, authentic business with a modern take on classics.

Copy Examples

• •For those who find solace in the stacks and adventure in the written word. Our new [Author's Name] tee is more than just a shirt; it's a statement. Wear your literary heart on your sleeve. #QuiteLiterary #ClassicLiterature #Bookworm
• •A good book and a warm mug – the perfect companions. Our [Literary Quote] mug is for the quiet moments of reflection and the grand ideas inspired by the classics. What are you reading today? #LiteraryMug #BookLover #CoffeeAndBooks
• •Wrap yourself in the words that shaped worlds. This hoodie, featuring a minimalist design inspired by [Literary Work], is a subtle nod to your literary passions. Crafted for comfort and designed for the discerning reader. #LiteraryApparel #Bookish #ClassicReads
• •New Arrivals for the Incurable Bibliophile. We believe that, like a good book, a favorite piece of clothing can tell a story. Discover our latest collection, inspired by the trailblazers and rebels of the literary world.
• •Mediocrity is the enemy. That's why we create literary apparel with a story. Explore our collection of thoughtfully designed tees and hoodies for the modern intellectual. #WearYourWords #ArtyAndQuirky