Brand Tone

Personalized, Celebratory, and Reliable

Brand Values

• •Personalization and Customization
• •Quality and Craftsmanship
• •Exceptional Customer Service
• •Reliability
• •Celebration

Best Practices

• •Use Celebratory Language: Incorporate words like "celebrate," "memorable," "special," "cherish," and "shine" to reinforce the brand's connection to joyous events.
• •Highlight Customization: Emphasize the bespoke nature of the products in your copy. Use phrases like "personalized for you," "uniquely yours," and "custom-crafted" to appeal to customers seeking a one-of-a-kind item.
• •Showcase Reliability: Subtly remind customers of the brand's dependability, especially for time-sensitive events. Phrases like "crafted with care and delivered on time" can build confidence.
• •Incorporate Social Proof: Regularly share customer testimonials and photos in your marketing materials. Let the positive experiences of others speak for the brand's quality and service.
• •Maintain a Warm and Approachable Voice: Even though the products are for polished events, the communication should feel personal and friendly. Address the customer directly and maintain a helpful, accessible tone across all platforms.

Social Perception

QuirkyCutters is perceived as a highly dependable and creative partner for special occasions. Customers see them as a go-to source for unique, high-quality cake decorations that provide a "wow" factor. The "Star Seller" status on Etsy solidifies its reputation as a trusted and professional small business that consistently exceeds customer expectations.

Copy Examples

• •Welcome to QuirkyCutters – Where Every Cake Gets Its Crown! We specialize in creating custom, high-quality cake toppers to make your celebration truly memorable.
• •Putting the finishing touch on forever. ✨ Our elegant, personalized toppers are designed to make your wedding cake as unique as your love story. #QuirkyCutters #WeddingCake #CakeTopper
• •Ready to celebrate? From birthdays to 'just because,' we're here to add that personal spark to your confection. Explore our collection and let's create something beautiful for your next event.
• •Make their big day shine! This custom acrylic name topper is the perfect centerpiece for any birthday cake. Crafted with care and designed to delight, it’s a keepsake they can cherish long after the candles are blown out.
• •We are in awe of this stunning creation by @[baker_username]! Our custom charm was the perfect final touch. Thank you for letting us be a small part of your beautiful work! #CustomerLove #CakeArt