Brand Tone

Elegant, Sophisticated, Modern, Innovative, Empowering, Confident, Accessible Luxury, Design-Focused

Brand Values

• •Modernity in Modesty
• •Empowerment of Women
• •Individuality & Unique Style
• •Quality & Design Focus
• •Inclusivity & Reaching Diverse Women
• •Elegance in Everyday Life

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your brand's tone (e.g., elegant, innovative, confident, empowering, worldly) and provide "do's and don'ts" for language. For example, *Do: Use sophisticated vocabulary. Don't: Use overly casual slang.*
• •Focus on "Her": Always write with the target Qui Prive woman in mind – modern, strong, self-confident, stylish, and discerning. Use language that resonates with her aspirations and values.
• •Highlight Unique Design & Quality: Consistently weave in phrases that emphasize the "everyday couture" aspect, innovative details, quality fabrics, and the unique design approach that sets Qui Prive apart from "cliché styles."
• •Maintain Visual and Textual Harmony: Ensure the copy complements the elegant and sophisticated imagery used across all platforms. The words should evoke the same feeling as the visuals.
• •Be Consistent Across All Channels: Whether it's website copy, social media captions, email marketing, or product descriptions, the tone should remain uniform. Regularly audit content across platforms to ensure consistency. This includes translations if catering to multiple language markets.

Social Perception

Pioneer in Modern Modest Fashion, Stylish & High Quality, Empowering for Modest Dressers, Internationally Recognized (within its niche), Aspirational yet Attainable

Copy Examples

• •Qui Prive: Redefining Elegance. For the Woman Who Commands Every Room. Step into a world where modern design meets timeless modesty. Our latest collection is crafted for the strong, confident woman who expresses her unique style, effortlessly. Discover pieces that transition with you, from everyday grace to evening glamour. Be noticed. Be you.
• •Conquer your day with Quiet Confidence. Our new [Product Name] tunic, designed with innovative details and luxurious comfort. Because modern modesty is a statement. #QuiPrive #ModernModesty #EverydayCouture #EmpoweredWomen #StyleRedefined
• •More than an abaya, it's an expression of your strength and grace. The [Product Name] Abaya features [unique detail 1] and [unique detail 2], meticulously crafted to offer a contemporary silhouette that honors tradition. Experience the art of modern modest design.
• •Elevate Your Style: Introducing the Qui Prive ‘Urban Elegance’ Collection. Dear [Customer Name], At Qui Prive, we believe your style should be as dynamic and powerful as you are. We're thrilled to unveil our ‘Urban Elegance’ collection – a curated selection of pieces where innovative design meets sophisticated modesty. Find your new signature look.
• •Qui Prive: Modern Modesty. Effortless Elegance. Empowered You.