Brand Tone

Authentic & Genuine, Inclusive & Welcoming, Passionate & Creative, Conscious & Responsible, Elegant & Timeless, Approachable & Friendly

Brand Values

• •Customer-Centricity
• •Inclusivity
• •Made in France & Quality Craftsmanship
• •Eco-responsibility & Sustainability
• •Authenticity & Transparency
• •Passion & Love for Creation
• •Timeless Elegance

Best Practices

• •Always Emphasize "Made in France" and Craftsmanship: This is a key differentiator and value proposition. Mentioning the Roubaix workshop adds authenticity.
• •Maintain a Warm, Human, and Inclusive Voice: Address the customer directly and empathetically. Use language that welcomes all body types and celebrates individuality.
• •Highlight Eco-Responsibility and Quality Materials: Consistently mention the use of natural, eco-friendly fabrics and the durable quality of the garments.
• •Incorporate the Co-Creation Aspect: Remind customers that their input is valued and that the brand listens to its community.
• •Focus on Timeless Elegance and Personal Style: Position Quintessence as a brand for lasting pieces that enhance personal style, rather than fleeting trends.

Social Perception

A niche, authentic French fashion brand that cares about its customers and ethical production. A go-to brand for women seeking stylish, well-made clothing that offers a good fit for various body types, including plus sizes. A brand that values collaboration and listens to its community. Trustworthy due to its transparency regarding French manufacturing and material choices. A more personal and less corporate alternative to mainstream fashion brands.

Copy Examples

• •Headline: "Timeless French Fashion, Crafted For You. Discover Quintessence – elegance in every size." Body: "At Quintessence, we believe style knows no size. Designed in France and made with love in our Roubaix workshop, our pieces are created with you in mind. Experience fashion that fits, flatters, and feels uniquely yours. Your perfect length, on us."
• •Social Media Post (Image: Diverse group of women happily wearing Quintessence dresses): Caption: "Celebrating every woman, every curve, every story. ✨ Our 'Made in France' promise means timeless style, eco-conscious choices, and a fit that’s made just for you (yes, custom lengths are always complimentary!). Join the Quintessence family and wear your values. #QuintessenceFrance #ModeFrançaise #InclusiveFashion #EcoResponsible #Roubaix"
• •Email Subject: "Fall in Love with French Design That Understands You." Body Snippet: "Imagine clothing that not only looks beautiful but feels like it was made just for you. At Quintessence, that’s our reality. From our design studio to our workshop in Roubaix, we pour passion into every stitch, using natural fabrics and offering inclusive sizing from XS to 3XL. Let's create your next favorite piece together."
• •Product Description (for a new blouse): "Meet the 'Amélie' Blouse – the quintessence of effortless French chic. Crafted from breathable, eco-friendly linen, this piece drapes beautifully on every silhouette. Designed through collaboration with our wonderful customers and made with meticulous care in France. Available in sizes XS-3XL, with complimentary length customization for your perfect fit. Because you deserve fashion that’s as unique as you are."
• •Brand Story Snippet (for 'About Us' page or social media): "Quintessence isn't just a brand; it's a conversation. Born from a love for timeless design and a desire to make every woman feel truly seen, we craft our clothing in France with passion and purpose. We listen, we create, and we believe in fashion that’s both beautiful and responsible. This is our promise. This is Quintessence."