Brand Tone

Knowledgeable & Authoritative, Respectful & Appreciative, Passionate, Authentic & Trustworthy, Approachable (Evolving)

Brand Values

• •Authenticity
• •Quality
• •Cultural Preservation & Respect
• •Education
• •Integrity & Ethics
• •Artist Support
• •Heritage & Family

Best Practices

• •Prioritize Education & Storytelling: Always aim to inform and share the deeper meaning or history behind the art and artists. Avoid superficial descriptions. Focus on the narrative and cultural context.
• •Use Respectful and Specific Terminology: Be precise and respectful when referring to Indigenous cultures, artists, and art forms. Use the correct tribal affiliations and culturally appropriate language. Acknowledge the artists by name and their specific nation.
• •Emphasize Authenticity and Craftsmanship: Consistently highlight the genuine nature of the art and the skill involved in its creation. Words like "authentic," "masterful," "handcrafted," "traditional," and "legacy" reinforce these values.
• •Maintain a Voice of Passionate Expertise: Let genuine enthusiasm for the art shine through, balanced with authoritative knowledge. The tone should convey a deep appreciation and understanding that builds trust with the audience.
• •Develop a Style Guide: Create a simple internal style guide that outlines key brand vocabulary, preferred terminology for art and cultural references, and the overall desired tone (e.g., "respectfully authoritative," "passionately educational"). This ensures consistency across all platforms and content creators.

Social Perception

Respected Authority, Cultural Significance, High-Quality Collection, Trustworthy Dealer, Resilient & Adaptable, Community-Oriented

Copy Examples

• •Instagram Post (Showcasing a new art piece): Witness the intricate storytelling woven into this [Artwork Type, e.g., Haida argillite carving] by [Artist Name]. Each line, each form, speaks to generations of [Tribe/Region] tradition and masterful artistry. More than an object, it's a profound connection to a living heritage. Explore its story on our website. #IndigenousArt #CulturalHeritage #[ArtistName] #[ArtworkType]
• •Website "About Us" Snippet: For over five decades, Quintana Galleries has been a dedicated guardian of Indigenous artistic traditions. Rooted in our own heritage and a deep reverence for the cultures we represent, we connect collectors and enthusiasts with authentic, museum-quality works that embody the spirit and skill of their creators. Discover the legacy.
• •Email Newsletter Feature (Artist Spotlight): This month, we are honored to feature the visionary work of [Artist Name]. [His/Her/Their] unique approach to [Art Form, e.g., Pueblo pottery] breathes contemporary life into ancestral techniques, creating pieces that resonate with power and beauty. Learn about [Artist Name]'s journey and explore their latest collection – a testament to the enduring vibrancy of Native American art.
• •YouTube Video Description (Interview with an artist): Join Frank Quintana in an insightful conversation with [Artist Name], as they delve into the inspiration behind [his/her/their] captivating [Art Form, e.g., transformation masks]. Understand the cultural narratives, the meticulous process, and the passion that drives one of today's most compelling Indigenous artists. Subscribe for more journeys into the heart of art. #NativeArt #ArtistInterview #[CulturalTradition]
• •Promotional Ad (Online Art Fair/Exhibition): Experience the Soul of the Americas. Quintana Galleries invites you to [Event Name], an exclusive online showcase of exceptional Indigenous art. From ancient voices to contemporary masters, discover pieces rich in history, artistry, and authentic cultural expression. Connect with the stories. Connect with the art. [Link]