Brand Tone

Ethical & Passionate, Friendly & Approachable, Informative & Trustworthy, Positive & Encouraging

Brand Values

• •Ethical Sourcing & Fair Trade
• •Sustainability & Environmental Responsibility
• •Health & Nutrition
• •Quality & Taste
• •Generosity & Social Impact
• •Transparency

Best Practices

• •Lead with Values: Always connect the product benefits back to Quinola's core values of ethical sourcing, sustainability, and health. Ensure that the "why" behind the brand is evident.
• •Maintain a Positive and Empowering Voice: Frame messages in a way that empowers consumers to make good choices for themselves and the world. Highlight the positive impact of choosing Quinola.
• •Be Transparent and Informative: Share stories about farmers, sourcing practices, and the benefits of products. Use clear, honest language. The Nutriscore on packaging is a good example of this.
• •Keep it Friendly and Accessible: While the topics of Fairtrade and sustainability can be complex, communicate them in an approachable and relatable way. Avoid overly technical jargon.
• •Show, Don't Just Tell: Use visuals (like those on Instagram) and storytelling (like the founder's journey) to illustrate the brand's commitments and the quality of the products, reinforcing the ethical and passionate tone.

Social Perception

Positive Association with Ethics, High-Quality Products, Trustworthy, Good Customer Service, Premium but Justified

Copy Examples

• •Headline: Fuel Your Day the Fair Way. Body: Quinola's delicious, organic quinoa isn't just packed with protein and goodness to keep you going; it's packed with purpose. Every bite supports fair wages for our farmers and a healthier planet. Eat good, feel good, do good. #Quinola #Fairtrade #EthicalEating
• •Headline: Dinner, Done Differently. (And in 90 seconds!) Body: Short on time but not on values? Our Express Quinoa pouches are your shortcut to a nutritious, flavourful meal that’s ethically sourced and organically grown. Making eating right, easy – that’s the Quinola promise. #QuinolaExpress #HealthyConvenience #OrganicGoodness
• •Headline: Join the Generous Revolution! Body: At Quinola, we believe every meal can be a force for good. We’re radically committed to generosity – to our farmers, our planet, and to you with the tastiest, healthiest grains. Choose Quinola and help us redefine what a food company can do. #GenerousRevolution #QuinolaValues #BCorp
• •Headline: Taste the Goodness. Know the Source. Body: From the fields of Peru and France to your table, our quinoa is grown with care and sourced with integrity. We partner directly with farming cooperatives, ensuring fair practices and the highest quality grains for your healthy lifestyle. #Quinola #SustainableFarming #KnowYourFood
• •Headline: More Than Just Quinoa. It's a Commitment. Body: We're proud to be a B Corp, part of a global movement using business as a force for good. That means delicious, healthy food for you, fair partnerships with our growers, and a lighter footprint on our earth. That’s the Quinola difference. #BCorp #EthicalFood #QuinolaMothergrain