Brand Tone

Friendly, Relatable, Playful, Humorous, Motivational, Uplifting, Personal, and Authentic

Brand Values

• •Creativity and Originality
• •Customer Happiness and Connection
• •Quality
• •Positivity and Encouragement
• •Sustainability
• •Supporting Small Business

Best Practices

• •Define 3-5 keywords that embody your brand's personality (e.g., "Playful," "Heartfelt," "Quirky," "Positive," "Relatable"). Use these as a checklist when writing any copy.
• •Write as if you're talking to a friend. Use contractions, ask questions, and don't be afraid of a little humor or an exclamation mark where appropriate. Keep the language accessible and warm.
• •Show, Don't Just Tell, the "Why": Instead of just saying a product is "cute," describe *why* it's cute or how it makes someone *feel*. Connect products to the values of joy, motivation, or relatability (e.g., "This pin is like a tiny high-five for your jacket!").
• •Maintain Consistency Across Platforms: While the format might change (e.g., a short TikTok caption vs. a website product description), the core tone and values should shine through. A customer should feel the same "QuinnsPins vibe" everywhere.
• •Create a Simple Style Guide: Include your brand voice keywords, common phrases to use (and any to avoid), preferred emojis (if any), and examples of on-brand copy. This helps anyone writing for the brand to stay consistent.

Social Perception

Positive, Appreciative of Originality, Seen as a "Feel Good" Brand, Engaged Community

Copy Examples

• •Say hello to your new favorite flair! ✨ Our latest enamel pin is designed to add a pop of joy (and a little bit of sass) to your day. Pin it, love it, and let the good vibes roll!
• •Spotted: Our 'Brie Happy' pin living its best life! 🧀 Thanks for sharing, [Customer Name]! We love seeing our designs out in the wild, spreading smiles. Tag us in your @quinnspinsuk moments!
• •Little Pins, Big Personality! ✨ Discover unique, mood-boosting accessories designed to make you (and your outfit) shine. Because life’s too short for boring!
• •Hey Sunshine! ☀️ Just a little note from Quinn's Pins to brighten your inbox. We’ve been busy doodling up some fresh, fun designs we think you’ll adore. Sneak a peek and treat yourself (or a pal!) to something that makes you go 'aww!'
• •Need a little reminder of how awesome you are? Our 'Root for Yourself' print is here to cheer you on, every single day! Perfect for your desk, wall, or anywhere you need a boost of good energy. Go on, you got this!