Brand Tone

Supportive and Encouraging, Community-Oriented, Traditional yet Modernizing, Helpful and Resourceful, Enthusiastic and Passionate

Brand Values

• •Service to the Quilting Community
• •Quality Products
• •Supporting Independent Designers
• •Accessibility and Inclusivity
• •Inspiration and Creativity
• •Customer Satisfaction
• •Tradition and Legacy

Best Practices

• •Emphasize Community and Connection: Use inclusive language ("we," "us," "our quilting family"). Highlight collaborations with designers and share customer creations (with permission) to foster a sense of belonging.
• •Be Encouraging and Supportive: Frame product descriptions and instructional content in a way that empowers quilters of all skill levels. Avoid jargon where possible, or explain it clearly. Phrases like "perfect for beginners," "you can do this," or "we'll guide you" can be effective.
• •Inspire Creativity: Use evocative language that speaks to the joy of quilting, the beauty of the finished products, and the satisfaction of the creative process. Newsletter titles like "Fall in Love with Quilting" are a good example.
• •Maintain a Helpful and Resourceful Voice: Position the brand as a knowledgeable partner. Offer tips, tutorials, and clear, easy-to-understand information about patterns and techniques.
• •Showcase Tradition and Quality: Gently remind customers of the brand's long-standing presence and commitment to quality patterns and supporting the craft, reinforcing trust and reliability.

Social Perception

Established and Reputable, Resource for Patterns, Supportive of Designers, Generally Reliable, Community Focused

Copy Examples

• •Headline: Unlock Your Next Masterpiece. Thousands of Patterns Await. Body: From first stitch to final flourish, QuiltWoman.com is here to inspire your quilting journey. Explore over 5,000 patterns from talented independent designers and find the perfect project to pour your passion into. Download instantly or get it shipped – your next beautiful quilt starts here.
• •Headline: Quilting is a Story You Tell with Fabric. Let Us Help You Write It. Body: Since 1997, we've been honored to be part of the quilting community, providing patterns that spark joy and creativity. Whether you're a seasoned quilter or just starting, find endless inspiration and support at QuiltWoman.com.
• •Headline: Designed by Quilters, For Quilters. Body: At QuiltWoman.com, we celebrate the art of quilting by championing independent designers. Discover unique patterns you won't find anywhere else and join a community passionate about every stitch.
• •Headline: Your Weekend Project, Delivered. (Or Downloaded!) Body: Don't let another weekend pass without the joy of creating! QuiltWoman.com offers a huge selection of paper and downloadable ePatterns. Get inspired, get your pattern, and get quilting!
• •Headline: More Than Just Patterns – It's a Passion We Share. Body: Join the QuiltWoman.com family! Sign up for our newsletter for a FREE pattern, weekly inspiration, new arrivals, and tips to make your quilting experience even more rewarding. Let's create something beautiful together.