Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Community-Oriented & Supportive, Helpful & Service-Focused, Enthusiastic & Passionate

Brand Values

• •Expertise & Quality: Providing high-quality machines, accessories, and accredited technical service and training.
• •Customer Support & Education: Offering excellent after-sales service, training, and sharing knowledge through workshops and online content.
• •Community Engagement: Actively participating in and supporting the local sewing and quilting community.
• •Passion for Craft: A genuine love for sewing, quilting, and embroidery, and a desire to share that with others.
• •Tradition & Family: Building on a family legacy in the sewing industry.
• •Adaptability & Service: Willingness to evolve, as seen with their online store launch and response during the pandemic.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of QUILTSEW's tone (Knowledgeable, Friendly, Community-Oriented, Helpful, Enthusiastic) with examples of do's and don'ts. Share this with anyone creating content.
• •Emphasize "We" and "You": Use inclusive language that speaks directly to the customer and positions QUILTSEW as a partner in their creative journey (e.g., "We're here to help you," "Let's create together").
• •Show, Don't Just Tell, Expertise: Instead of just saying "we are experts," demonstrate it by sharing useful tips, project ideas, technical insights about machines, or highlighting staff qualifications and training successes.
• •Foster Community in Communication: Regularly mention and engage with local quilting groups, share customer creations (with permission), and promote workshops or sew-alongs that encourage interaction. Use language that invites participation.
• •Be Genuinely Enthusiastic and Helpful: Let the passion for sewing and quilting shine through in the language used. Offer solutions, answer questions promptly and thoroughly on social media, and celebrate the joy of creating. Avoid overly formal or purely transactional language.

Social Perception

A reliable and knowledgeable local resource for sewing and quilting enthusiasts in the Vaal Triangle area and beyond, especially given their physical store and online presence. A supportive hub for the crafting community, fostering learning and connection through classes, events, and guild affiliations. A go-to place for a wide range of products and specialized services, including machine repairs and expert advice. A friendly, family-oriented business that is passionate about what they do. An active and engaged presence online, keeping customers updated on new arrivals, events, and tips.

Copy Examples

• •Headline: Unlock Your Creativity with QUILTSEW: More Than Just Machines, It's a Community. Body: From your first stitch to intricate masterpieces, QUILTSEW is here to support your sewing journey. Discover top-brand machines, vibrant fabrics, and expert advice. Join our workshops and become part of our passionate crafting family! #QuiltSew #SewingCommunity #CraftYourStory
• •Headline: Expert Servicing & Genuine Spares: Keep Your Creativity Flowing Smoothly. Body: Your trusted machine deserves the best care. Our PFAFF-accredited technicians at QUILTSEW provide meticulous servicing and repairs to keep you sewing without a hitch. Plus, find all the genuine spares you need. Because we know every stitch counts. #SewingMachineCare #QuiltSewTech #ExpertService
• •Headline: New Fabric Collection Just Arrived! Get Inspired for Your Next Project. Body: Fresh off the bolt! Dive into a stunning new range of fabrics at QUILTSEW. Rich colors, beautiful prints – everything you need to bring your quilting and sewing visions to life. Come feel the quality and let your imagination run wild! Visit us in Vereeniging or shop online. #NewFabrics #QuiltLove #SewInspired #QuiltSewFinds
• •Headline: Learn Something New This Month! Join Our Beginners Sewing/Quilting Workshop. Body: Always wanted to learn to sew or quilt? Now’s your chance! Our friendly, accredited instructors at QUILTSEW will guide you step-by-step. Fun, supportive, and no experience needed! Check our website for dates and booking. Your creative adventure starts here! #QuiltSewClasses #LearnToSew #BeginnerQuilting #VaalCrafts
• •Headline: QUILTSEW: Your Partner in Every Stitch. Quality Machines, Passionate People. Body: For over 30 years, the Kotzé family has been dedicated to the art of sewing. At QUILTSEW, we combine that passion with expert knowledge to bring you the best machines, service, and support in the Vaal Triangle. Let us help you create something beautiful. #FamilyBusiness #SewingExperts #QuiltSewLegacy #PassionForSewing