Brand Tone

Welcoming & Friendly, Supportive & Helpful, Passionate & Enthusiastic, Knowledgeable & Expert, Inspiring & Creative, Community-Focused

Brand Values

• •Exceptional Customer Service
• •Quality Products
• •Education and Skill Development
• •Community Building
• •Passion for the Craft
• •Inspiration and Creativity

Best Practices

• •Speak Their Language: Use common quilting terms naturally, showing you understand their world. Address them as fellow creators (e.g., "fellow quilters," "creative hands").
• •Emphasize "We" and "You": Foster a sense of partnership and direct connection. "We're here to help you," "Your creativity is our passion."
• •Highlight Community and Support: Regularly mention classes, customer project features, and the supportive environment. Phrases like "join our community," "we love seeing your creations," and "expert help is always here."
• •Show, Don't Just Tell, Your Passion: Instead of just saying you're passionate, let it shine through enthusiastic descriptions of fabrics, the joy of creating, or the success of a student. Use exclamation points judiciously for excitement.
• •Maintain a Helpful and Positive Voice: Even when addressing potential issues (e.g., machine troubleshooting), keep the tone encouraging and solution-oriented. Focus on enabling their success and enjoyment of the craft.

Social Perception

A Trusted Resource, High-Quality, Supportive and Welcoming, A Community Hub, Run by Passionate Experts, Professional and Reliable

Copy Examples

• •Unleash your creativity! ✨ Our stunning new [Fabric Collection Name] has arrived, bursting with [describe colors/patterns - e.g., vibrant florals and dreamy pastels]. Perfect for your next masterpiece. Come feel the inspiration at Quilt Lizzy - Wake Forest or shop online!
• •Always wanted to quilt? Now’s your chance! Join our friendly, supportive 'Quilting Basics' workshop at Quilt Lizzy - Wake Forest. Our expert instructors will guide you every stitch of the way. No experience needed, just a love for creativity! Sign up today – spaces are limited!
• •More than just a store, Quilt Lizzy is where your passion for quilting comes to life. From breathtaking fabrics to top-tier machines and the friendliest advice in Wake Forest, we're here to support your creative journey. What are you stitching today? Share with our community! #QuiltLizzy #QuiltingCommunity #WakeForestNC
• •Put the perfect finishing touch on your treasured quilt! Our professional longarm quilting services at Quilt Lizzy - Wake Forest ensure your masterpiece is beautifully completed. Bring your quilt top in and let our experts help you choose the perfect design. Your art deserves it!
• •Get Ready to Create! 🎉 Our [Event Name, e.g., Summer Stitch Fest] is just around the corner! Enjoy [discount]% off all [category, e.g., floral fabrics], machine demos, and the chance to connect with fellow quilters. Don't miss out on the fun and fantastic deals at Quilt Lizzy - Wake Forest!