Brand Tone

Friendly and Welcoming, Inspiring and Enthusiastic, Helpful and Knowledgeable, Community-Oriented, Supportive

Brand Values

• •Passion for Quilting
• •Community
• •Inspiration
• •Quality
• •Education and Skill-Sharing
• •Customer Focus

Best Practices

• •Create a Simple Brand Voice Chart: List key characteristics (e.g., "Friendly, not silly," "Knowledgeable, not condescending," "Enthusiastic, not pushy") with examples of "say this, not that."
• •Know Your Quilter: Understand their passion, challenges, and what excites them. Speak their language (e.g., use common quilting terms appropriately) and address their needs and aspirations.
• •Prioritize "We" and "You": Foster a sense of community and direct connection. Frame messages around the customer's benefit and the shared joy of quilting.
• •Inject Enthusiasm Genuinely: Let the love for quilting shine through. Use positive language, emojis where appropriate (especially on social media), and exclamation points judiciously to convey excitement.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a newsletter, or a YouTube video script, the core tone and values should remain recognizable. Regularly review content to ensure alignment.

Social Perception

Positive and Trusted, Inspiring Resource, Community Hub, Knowledgeable Experts, Appreciation for Selection

Copy Examples

• •Just landed! ✨ Feast your eyes on the breathtaking 'Midnight Bloom' collection. Rich colors and enchanting florals are waiting to be transformed into your next masterpiece. What will you create first? Shop now and let your imagination bloom! #QuiltExpressions #NewCollection #FabricLove
• •Ready to master the art of free-motion quilting? 🧵 Join Sarah's friendly workshop this Saturday! We'll guide you step-by-step in a fun, supportive space. All levels welcome. Sign up today and unlock your quilting potential! Link in bio. #QuiltingClass #LearnToQuilt #CommunityCraft
• •Ever wonder how to get those perfect points on your stars? 🌟 Our latest blog post breaks down our go-to technique for crisp, beautiful points every time! Plus, a few extra tips from our expert quilters. Read it now on quiltexpressions.com/blog! #QuiltingTips #ProQuilter #LearnWithUs
• •We are absolutely IN LOVE with this stunning quilt shared by @[CustomerHandle] using fabrics from our store! 😍 Your creativity inspires us all. Keep sharing your Quilt Expressions makes with #QuiltExpressionsMade – we love to see them! #CustomerLove #QuiltInspiration #MadeWithQE
• •Spring into savings! 🌷 Enjoy 20% off all our vibrant floral fabrics this week only. It's the perfect time to stock up for your sunny-day projects. Happy quilting from your friends at Quilt Expressions! Shop the sale: [Link] #FabricSale #QuiltingDeals #SpringQuilts