Brand Tone

Supportive and Empowering, Friendly and Approachable, Inspirational and Creative, Community-Focused, Enthusiastic and Passionate

Brand Values

• •Entrepreneurship and Empowerment
• •Education and Skill-Building
• •Community
• •Creativity and Inspiration
• •Quality
• •Authenticity and Integrity
• •Customer Service

Best Practices

• •Speak Your Audience's Language: Use terminology and address pain points that resonate with quilters and aspiring quilting business owners. Show empathy and understanding.
• •Maintain a Positive and Encouraging Voice: Even when addressing challenges, focus on solutions, growth, and the joy of quilting and entrepreneurship. Avoid overly critical or negative language.
• •Be Generous with Knowledge: Share tips, tutorials, and insights freely where appropriate, reinforcing the brand's value of education and support.
• •Foster Connection and Community: Actively invite interaction, ask questions, feature community members, and use inclusive language ("we," "us," "our quilting family").
• •Let Passion Shine Through: Allow genuine enthusiasm for quilting, design, and helping others to infuse the copy. Authenticity is key to building trust and a loyal following.

Social Perception

Positive for Educational Content, Positive for Subscription Box (Past), Engaged Community, Helpful and Informative, Supportive of "Quilterpreneurs"

Copy Examples

• •Sweeten your stash! ✨ Our latest collection just dropped, bursting with colors that’ll make your next quilt sing. Imagine the gorgeous projects you’ll create! Dive in and let your creativity bloom – what will you make first? #QuiltersCandy #NewCollection #QuiltInspiration
• •Dreaming of seeing your quilt patterns loved by makers everywhere? Stop dreaming and start doing! Our Quilt Pattern Writing Course gives you the A-Z blueprint to design, write, and sell your unique patterns. Join our community of thriving quilterpreneurs today! Your journey to a successful quilting business starts here. [Link] #Quilterpreneur #QuiltPatternDesign #CreativeBusiness
• •Hey, quilty friends! 👋 Ever struggled with [common quilting problem]? You’re not alone! In our latest blog post, Elizabeth shares her go-to trick to make it a breeze. Grab a cuppa and learn how to [achieve solution] with this simple tip! Read more: [Link] #QuiltingTips #LearnToQuilt #QuiltersHelpingQuilters
• •Look at this STUNNING quilt by @[UserHandle]! 😍 We’re so inspired by the creativity in our #QuiltersCandyCommunity! Thanks for sharing your beautiful work with us. Want to be featured? Tag us in your projects made with love (and maybe a little Quilters Candy 😉). Keep those amazing creations coming! #CustomerLove #QuiltCommunity #ModernQuilting
• •Ready to turn your passion for quilting into a thriving business you ADORE? The Quilters Candy Membership is your all-access pass to expert guidance, supportive community, and the resources you need to succeed. We’re passionate about helping you shine! Learn more and join our inspiring circle: [Link] #QuiltingBusiness #CreativeEntrepreneur #PassionToProfit