Brand Tone

Friendly, Welcoming, Passionate, Enthusiastic, Helpful, Informative, Community-Oriented

Brand Values

• •Quality
• •Creativity and Inspiration
• •Community
• •Customer Focus
• •Fun and Enjoyment

Best Practices

• •Embrace "Quilts and Conversations": Always aim for a friendly, approachable, and conversational style in your writing. Imagine you're chatting with a fellow quilting enthusiast.
• •Share Your Passion: Let your genuine love for quilting shine through. Use enthusiastic and descriptive language when talking about fabrics, patterns, and the creative process.
• •Focus on Community: Encourage interaction, share customer successes (with permission), and use inclusive language that makes everyone feel welcome. Highlight classes and events as opportunities to connect.
• •Be Helpful and Encouraging: Provide useful tips, clear instructions, and supportive messages. Acknowledge that quilting is a journey with learning curves, and position the brand as a helpful guide.
• •Maintain Visual and Verbal Consistency: Ensure that the warm, cozy, and creative vibe reflected in your visuals (photos of colorful fabrics, inviting shop spaces) is matched by your written words. Use a consistent vocabulary that resonates with the quilting world.

Social Perception

Positive and Trusted, Supportive Community Hub, Knowledgeable and Skilled

Copy Examples

• •Social Media Post (New Fabric Arrival): "Ooh la la! ✨ Get ready to swoon over our latest fabric collection that just landed at the Cottage! Imagine the gorgeous quilts you'll create with these stunning prints and colors. Come on down for some 'Quilts and Conversations' and let's dream up your next masterpiece together! #QuiltedThimbleCottage #NewFabric #QuiltingFun #SewInspired #QuiltLove"
• •Website Banner (Class Promotion): "Unlock Your Quilting Potential! 🧵 Whether you're a curious newbie or a seasoned stitcher, our friendly classes at Quilted Thimble Cottage are the perfect place to learn, laugh, and create. Join our warm community – sign up for a class today! [Link to Classes]"
• •Email Newsletter Snippet (Highlighting Longarm Services): "Got quilt tops piling up? Let us help you bring them to life! Our meticulous longarm quilting services add that perfect finishing touch, turning your beautiful piecing into a cherished heirloom. We treat every quilt with the love and care it deserves. Find out more about how we can help you complete your UFOs (UnFinished Objects)! [Link to Longarm Services]"
• •Instagram Caption (Sharing a Customer's Finished Quilt - with permission): "Look at this incredible quilt made by our wonderful customer, [Customer's Instagram Handle/Name]! 🎉 We're absolutely blown away by your creativity and skill. Thanks for letting us be a small part of your quilting journey! Got a Quilted Thimble Cottage project you're proud of? Tag us – we LOVE seeing your beautiful work! #CustomerCreations #QuiltingCommunity #ProudMoment #HandmadeQuilt"
• •Product Description (for a Fabric Bundle): "Ready for a burst of inspiration? This delightful fabric bundle is like a party in a pack! We've lovingly curated these coordinating prints so you can dive straight into your next fun project. Perfect for a cozy lap quilt, charming home decor, or a special gift. Let the 'Quilts and Conversations' begin with this beautiful collection! Happy stitching!"