Brand Tone

thoughtful, historical, narrative, and artisanal

Brand Values

• •Heritage & Storytelling
• •Quality & Craftsmanship
• •Conscious Sourcing & Domestic Production
• •Inspiration & Creativity
• •Community & Connection

Best Practices

• •Embrace Storytelling: Always look for opportunities to weave in the historical inspiration or the narrative behind a colorway or collection. Use evocative language that paints a picture and connects to the past.
• •Highlight Artisanal Qualities: Consistently use terms like "hand-dyed," "small-batch," "consciously crafted," and "thoughtfully sourced" to reinforce the quality and care invested in each product.
• •Maintain a Knowledgeable and Passionate Voice: Write as if you are sharing a beloved piece of history or a fascinating discovery with a fellow enthusiast. The founders' background in historic preservation can be a subtle undercurrent in the authority and passion conveyed.
• •Focus on Connection and Legacy: Frame the products not just as materials, but as tools for creating heirlooms and connecting with a larger tradition of craft. Use words that evoke timelessness and enduring value.
• •Be Authentic and Transparent: Share the journey of the yarns, from the U.S. mills to the Vermont dye studio. This transparency builds trust and aligns with the "consciously crafted" value. When discussing hand-dyed yarns, openly mention the natural variations as part of their unique charm.

Social Perception

specialty, artisan yarn provider catering to discerning crafters who appreciate unique, hand-dyed yarns with a meaningful backstory

Copy Examples

• •Headline: Unravel a Piece of History. Our Yarns Tell a Story. Body: Each skein from Quill & Quiver Fiber is more than just hand-dyed color; it's a chapter from the past, waiting for your hands to bring it to life. Discover collections inspired by timeless crafts and the artisans who preserved them. What story will you weave?
• •Headline: Crafted with Conscience, Dyed with Passion. Body: From U.S. family-run mills to our Vermont dyeing studio, every Quill & Quiver Fiber yarn is a testament to thoughtful sourcing and artisanal care. Create heirlooms with fibers as rich in quality as they are in history.
• •Headline: Introducing 'The [New Story Collection Name]': Colors Steeped in [Brief Inspiration]. Body: Our latest Story Collection, '[New Story Collection Name],' draws its palette from [briefly describe historical inspiration, e.g., 'the intricate tapestries of Renaissance Florence' or 'the resilient flora of the American prairie']. Limited edition, small-batch yarns for your most meaningful projects.
• •Headline: More Than Thread: It’s a Connection to Heritage. Body: Quill & Quiver Fiber was born from a love for history and the enduring power of craft. We believe every stitch connects us to generations past. Explore our hand-dyed yarns and weave your own legacy.
• •Headline: The Art of Slow Fiber. The Joy of a Story Unfolding. Body: In a fast-paced world, find solace in the deliberate act of creation. Our hand-dyed yarns, inspired by rich historical narratives, invite you to slow down, savor the process, and craft something truly special.