Brand Tone

functional and product-centric

Brand Values

• •Value for Money
• •Wide Selection
• •Accessibility
• •Convenience

Best Practices

• •Lead with Value: Always highlight the price, a discount, or the benefit of free shipping in your copy. This reinforces the core brand promise of affordability.
• •Keep it Simple and Direct: Use clear and concise language. Avoid jargon or overly descriptive words that might detract from the core message of value and function.
• •Focus on the Product: Center your copy around the product's features and practical benefits. Explain what it is, what it does, and how it can improve the customer's home.
• •Use Strong Calls-to-Action: Encourage immediate purchase with clear and compelling calls-to-action like "Shop Now," "Discover the Deal," and "Add to Cart."
• •Be Consistent Across All Channels: While the current online presence is limited, ensure that any future channels, such as email newsletters or potential social media posts, echo the same functional and value-driven tone found on the website.

Social Perception

negative

Copy Examples

• •Style Your Home for Less. Discover our extensive collection of furniture, lighting, and decor at prices you'll love. Free UK shipping on all orders.
• •Illuminate your space with our modern Nordic Table Lamp. Crafted with a sleek metal base and a fabric shade, it's the perfect blend of form and function. An affordable statement piece for any room.
• •Unlock 15% Off Your Next Order | Great Deals Inside
• •Find the perfect pieces to complete your home. From handcrafted wooden sideboards to contemporary storage solutions, our furniture is designed to offer quality and style without the hefty price tag.
• •Why wait to create the home of your dreams? Shop Quildinc for great deals on thousands of items, from cozy weighted blankets to stylish and functional furniture. Great prices, fast shipping.