Brand Tone

Value-driven and Practical, Friendly and Accessible, Straightforward and Clear, Trustworthy

Brand Values

• •Affordability
• •Variety
• •Quality
• •Customer Satisfaction
• •Convenience

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (e.g., Value-Driven, Friendly, Practical, Trustworthy, Clear) with examples of do's and don'ts for all written communication.
• •Prioritize Clarity and Simplicity: Avoid jargon or overly complex language. Make product descriptions, policies, and promotional offers easy to understand for a broad audience. The language should be accessible and direct.
• •Emphasize Value Consistently: Whether it's price, quality for the price, or convenience, ensure the "smart shopping" aspect is woven into messaging across all platforms.
• •Be Customer-Centric in Communication: Frame messages around customer benefits and solutions. Use "you" and "your" frequently. If continuing the positive service seen on eBay, highlight helpful customer support.
• •Maintain Transparency: Be clear about pricing, shipping, and return policies. This builds trust, which is crucial for a new online store, especially one focused on affordability.

Social Perception

Positive (for the eBay seller `quidmart-uk`): Largely Unknown (for quidmart.co.uk e-commerce site)

Copy Examples

• •Quidmart: Your Everyday Essentials, Brilliantly Priced. Shop Smart, Live Better.
• •Welcome to Quidmart! We're passionate about bringing you great quality products without the hefty price tag. From home must-haves to the latest tech and fashion finds, discover amazing variety and unbeatable value, all in one convenient place.
• •Whip up wonders without breaking the bank! Our [Product Name] makes kitchen tasks a breeze. Durable, easy to use, and at a Quidmart price you’ll love. Get yours today and simplify your cooking!
• •Smart Deals Are In! Save Big at Quidmart This Week.
• •What’s the one everyday item you can’t live without (and always hunt for a good deal on)? Let us know below! #QuidmartFinds #ValueShopping #UKDeals