Brand Tone

Authentic & Rooted, Passionate & Proud, Authoritative & Knowledgeable, Traditional & Respectful, Warm & Approachable

Brand Values

• •Heritage & Legacy
• •Craftsmanship & Quality
• •Sustainability & Stewardship
• •Passion for Flavour
• •Innovation within Tradition
• •Community & Education

Best Practices

• •Lead with Heritage and Authenticity: Always ground the narrative in Quicke's long history and connection to the Devon land. Phrases like "Since 1540," "14 generations," "Home Farm in Devon" reinforce this.
• •Emphasize Craftsmanship and Quality: Use descriptive language that highlights the handmade, artisan nature of the cheese (e.g., "clothbound," "handcrafted," "slowly matured," "heritage starters").
• •Weave in Sustainability Naturally: Talk about the grass-fed cows, care for the land, and the "farm like you're going to live forever" ethos as integral parts of why the cheese tastes so good.
• •Use a Passionate but Grounded Voice: Convey the deep love and dedication behind the brand, but avoid hyperbole. Let the quality and history speak for themselves with quiet confidence.
• •Educate and Inspire: Share insights into the cheesemaking process, flavour profiles (like the Flavour Mapping Project), and the unique aspects of their farming to engage and build appreciation among consumers.

Social Perception

Highly Respected Artisan Producer, Authentic & Trustworthy, Premium Quality & Flavour, Symbol of British Cheese Heritage, Led by a Passionate Expert

Copy Examples

• •Headline: Generations of Devonshire Craft in Every Bite. Body: "For nearly 500 years, the Quicke family has nurtured the land at Home Farm. Our clothbound cheddars are a taste of this heritage – handcrafted with milk from our grass-fed cows and slowly matured for a flavour as rich as our history." (Tone: Authentic, Proud, Traditional)
• •Headline: The Art of Cheddar, Perfected by Nature and Nurture. Body: "At Quicke's, we believe great cheese starts with the land. Our unique herd grazes on lush Devon pastures, providing the exceptional milk that our cheesemakers transform, by hand, into award-winning cheddar. Experience the depth of flavour that comes from farming like we'll live forever." (Tone: Passionate, Authoritative, Rooted)
• •Headline: Savour the Slow. Taste the Tradition. Body: "In a world that’s always rushing, we take our time. Each Quicke's cheddar is clothbound and patiently matured, allowing complex, brothy, and buttery notes to develop. It’s a labour of love, celebrating a timeless connection to our Devon home." (Tone: Respectful, Appreciative, Warm)
• •Headline: More Than Cheese. It's a Piece of Our Story. Body: "From the rich red soil of Devon to your cheeseboard, every Quicke's truckle carries the dedication of 14 generations. We're committed to sustainable farming and artisan methods, ensuring every cheese is as good for the land as it is for your palate." (Tone: Authentic, Passionate, Sustainable)
• •Headline: Discover the True Taste of Devon Cheddar. Body: "Led by Mary Quicke MBE, our farm is a haven of biodiversity and cheesemaking excellence. Explore our range, from the rich intensity of our Vintage Cheddar to the creamy delight of our Buttery. Taste the difference passion makes." (Tone: Authoritative, Proud, Inviting)