Brand Tone

Direct and Convenient, Informal and Approachable, Sales-Oriented

Brand Values

• •Speed and Efficiency
• •Convenience
• •Accessibility
• •Value

Best Practices

• •Emphasize Speed and Simplicity: All copywriting should revolve around the core benefits of speed and convenience. Use action-oriented and straightforward language.
• •Maintain a Casual and Friendly Voice: Keep the tone conversational and approachable. Avoid overly formal or corporate language to build a more personal connection with customers.
• •Be Benefit-Oriented: Focus on what the customer gets out of the service – more time enjoying themselves, less time running errands. Frame your copy around solving the customer's immediate need.
• •Use Clear and Concise Calls to Action: Make it easy for customers to know what to do next. Use phrases like "Order Now," "Shop Deals," and "Get It Delivered."
• •Develop a Social Media Presence: To build a brand personality and understand social perception, it is crucial to establish and maintain active social media channels. This will provide a platform for consistent brand messaging and customer engagement.

Social Perception

Due to the lack of an active social media presence and absence of customer reviews, Quick Drinks is likely perceived as a purely functional service rather than a lifestyle brand. Customers view it as a convenient option for last-minute alcohol purchases, with perception formed on a case-by-case basis through the direct service they provide.

Copy Examples

• •Thirsty? We're on our way. Don't let an empty fridge ruin your night. Get your favorite beer, wine, and spirits delivered to your door on the Central Coast. Fast.
• •Weekend sorted. Stock up for the weekend without leaving the house. Check out our bundle deals and get more of what you love for less. Order now and let the good times roll.
• •The bottle shop that comes to you. From a quiet night in to a full-blown party, we've got the drinks covered. Browse our huge range of spirits, wines, and more. Your local bottle shop is now on wheels.
• •Impromptu gathering? No worries. Be the host with the most, even at a moment's notice. With Quick Drinks, you're always just a few clicks away from having everything you need for a great time.
• •Cold drinks, delivered. What are you waiting for? The game's about to start and you're out of beers? We've got you. Order now and we'll have them to you before you miss a thing.