Brand Tone

Enthusiastic, direct, customer-focused, relatable to hobbyists, simple, action-oriented, with a slightly rebellious undertone.

Brand Values

• •Accessibility
• •Passion for the Hobby
• •Creativity and Customization

Best Practices

• •Lead with Passion: Always use language that shows a genuine love for the hobby. Words like "passion," "dream," "create," and "build" should be central to the copy.
• •Stay Direct and Confident: Use clear, concise, and action-oriented language. Avoid overly corporate or passive phrasing. Address the customer directly using "you" and "your."
• •Highlight the Value Proposition: Consistently mention the benefit of affordability without sounding cheap. Frame it as a smart, accessible choice for savvy builders, as seen in their "Our Story."
• •Focus on the End Result: Emphasize the final creation and the feeling of accomplishment. The copy should sell the experience of building a "dream car," not just a box of bricks.
• •Maintain a Rebellious Undertone: Subtly remind customers why the brand was started—as an alternative to the "overpriced" establishment. This creates a sense of community with like-minded builders.

Social Perception

Perception as a straightforward, affordable alternative to leading brands, primarily shaped by brand messaging due to limited online presence. Free worldwide shipping positively impacts perception among potential international customers.

Copy Examples

• •Stop Dreaming, Start Building. Your favorite supercars are no longer out of reach. With Quick Bricks, you get intricate designs and high-quality pieces, all at a price that makes sense. Build your collection today.
• •The Build You've Been Waiting For. We get it. You're tired of overpriced sets. That's why we started Quick Bricks. We create the detailed car models you love, so you can focus on the joy of building, not the cost.
• •More Bricks, More Fun, Less Cost. Fuel your passion without emptying your wallet. Our kits are designed for builders who demand detail and love the thrill of the build. What will you create next?
• •For the Love of the Build. From classic muscle to modern speed, our collections are a tribute to automotive greatness. Each kit is a new adventure. Find your next project with Quick Bricks.
• •Your Dream Garage is Just a Click Away. At Quick Bricks, we believe everyone should have the chance to build the cars they admire. That’s why we offer high-quality, compatible brick sets designed for fans like you.