Tono de Marca

Inspirational, mystical, and gentle. It is deeply personal and encouraging, using a soft-sell approach that prioritizes connection over commerce. The voice is that of a wise, supportive friend or guide who is on a spiritual journey alongside the customer, avoiding authoritative or preachy language.

Valores de Marca

• •Spirituality & Connection
• •Intention & Manifestation
• •Self-Love & Empowerment
• •Mindfulness & Presence
• •Authenticity

Mejores Prácticas

• •Use "You" and "We" to Foster Connection: Address the customer directly as "you" to create a personal connection. Use "we" when speaking about the brand's beliefs (e.g., "We believe in the power of...") to create a sense of shared community and values.
• •Embrace the Mystical Lexicon: Consistently use words like "magic," "ritual," "energy," "intention," "connect," "align," and "transform." This specialized vocabulary reinforces the brand's unique spiritual identity.
• •Frame Products as "Tools" and "Companions": Never just sell an item. Always frame the products as tools, guides, or companions on the customer's personal journey. Explain their purpose and how they can be integrated into daily rituals (e.g., "Use this journal to script your dreams into reality").
• •Ask Reflective Questions: Engage the audience by asking introspective questions in social media captions and emails (e.g., "What energy are you calling in this week?" or "How are you honoring your journey today?"). This encourages comments and deepens the user's connection to the brand's purpose.
• •Maintain a Gentle and Encouraging Voice: The tone should always be supportive and empowering, never demanding or prescriptive. It should feel like a soft-spoken guide, offering suggestions and inspiration rather than commands. This builds trust and reinforces the perception of the brand as a safe space for spiritual exploration.

Percepción Social

Querido Universo is perceived as a highly authentic and trustworthy brand within the spiritual and wellness community. Customers view it as more than a store, but a source of inspiration and a facilitator of personal growth, forming a supportive and engaged community. This elevates the brand to a 'lovebrand' where customers feel a genuine emotional connection.

Ejemplos de Copy

• •Let the gentle glow of Moonstone guide your intuition. Each time you wear this piece, let it be a reminder to trust the quiet whispers of your heart. You are connected to the rhythm of the universe. Tap into your magic. ✨ #QueridoUniverso #IntentionJewelry #MoonstoneMagic
• •Struggling to find your center? Our 'Inner Peace' Ritual Kit isn't just a collection of objects—it's an invitation to reconnect with yourself. Light the candle, hold the quartz, and breathe. Your journey to tranquility starts with a single, intentional moment. Discover the ritual that awaits you.
• •Querido Universo, we believe every object we surround ourselves with should have a purpose. Our new 'Cosmic Alignment' collection was crafted with intention, designed to be your companion through moments of transition and transformation. These are more than tools; they are keys to unlocking the power that already resides within you. Explore the new magic.
• •That feeling when your intentions arrive in the mail. Setting my intentions for the week with the 'Gracias' candle. What are you grateful for today, universo? #Unboxing #SpiritualTikTok #Manifestation #QueridoUniverso
• •Your Rituals. Your Energy. Your Universe. Discover tools for intentional living.