Brand Tone

Knowledgeable & Passionate, Approachable & Friendly, Story-driven & Authentic, Refined & Discerning, Educational

Brand Values

• •Quality & Craftsmanship
• •Discovery & Curation
• •Authenticity & Transparency
• •Passion & Knowledge
• •Customer Experience
• •Sustainability (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., knowledgeable but not pretentious, passionate, story-focused) with examples of "do's and don'ts." Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor the complexity of your language and the depth of your storytelling to resonate with both wine novices and enthusiasts, always maintaining the core approachable yet expert tone.
• •Prioritize Storytelling: Instead of just listing product features (e.g., "oaky, full-bodied"), weave in the narrative – the winemaker's passion, the unique terroir, the sustainable methods. This reinforces authenticity and passion.
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, an email, or a tweet, the underlying tone should feel familiar and cohesive. Adapt the length and style for the platform, but not the core voice.
• •Educate and Inform, Don't Just Sell: While the goal is sales, frame your copy around sharing knowledge, offering insights, and helping customers discover. This builds trust and reflects the passionate, expert aspect of the Quercus Wines brand. For example, explain why a certain wine pairs well with a dish, or what makes a particular region unique.

Social Perception

As a Specialist Retailer, Trustworthy & Knowledgeable, For the Discerning Drinker, Ethical & Conscious (potentially), Community-Focused (potentially)

Copy Examples

• •Instagram Post (New Arrival - Organic Prosecco): Pop the cork on pure joy! ✨ Our new organic Prosecco from [Vineyard Name] has arrived, and it's everything you dream of: crisp, vibrant, and bursting with green apple and white peach notes. Crafted with passion by a small family estate in Veneto, it’s a true taste of sustainable celebration. Perfect for sunny afternoons or toasting life's little moments. Discover the story behind the bubbles – link in bio! #QuercusWines #OrganicProsecco #SustainableSipping #NewArrival #ItalianWine
• •Email Subject Line (For a Wine Subscription Box): Uncork Your Next Discovery: Curated Wines Await. Email Body Snippet: Dear [Customer Name], this month's Quercus Wines selection takes you on a journey through the sun-drenched vineyards of [Region]. We've handpicked three exceptional bottles, including a soulful [Grape Varietal] from a hidden gem producer, just waiting to tell their story. Ready to explore? Learn more about this month's curated collection: [Link]
• •Website Banner (Homepage): Beyond the Label. Discover Wines with Character & Soul. Expertly selected, passionately shared. Shop Our Collection.
• •Facebook Ad (Targeting people interested in fine dining and organic food): Tired of the same old wine list? At Quercus Wines, we believe every bottle should tell a story. Explore our curated collection of exceptional wines from independent growers and sustainable vineyards. Find your new favourite, from robust reds to elegant whites. Taste the difference passion makes. Shop now: [Link]
• •Tweet (Engaging with a wine-related question or trend): Great question about natural wines! They're all about minimal intervention, letting the grape and terroir truly shine. We adore their unique character and vibrancy. We've got some fantastic examples if you're curious to explore! #NaturalWine #AskQuercus #WineLovers